Amongst the many marketing materials used by businesses today, even in this digital age of advertising opportunities, the printed flyer is still a very effective tool for reinforcing your corporate brand identity and bringing your products and services to market. Well-designed, compelling flyers provide, unlike the transient nature of digital advertising, a physical, tactile marketing medium that people can engage with and take away for future reference. Here are some aspects of advertising flyer design for you to consider:<\/p>\n
The first thing you want your flyer to achieve is initiating an interest in its message \u2013 this initial attention-grabbing is essential! The headline of your flyer is the first thing people will notice, so it needs to stand out and have an initial impact to pique the interest of those who receive it. Compose your flyer headline so that people are engaged and want to read-on \u2013 perhaps pose a simple question such as \u201cDo you want to save money?\u201d or \u201cFree sample\u201d, or simply offer a sale or a limited-time bargain \u2013 just something that people are likely to react to, and on which they want further information. \u00a0<\/strong><\/p>\n An effective flyer\u2019s visual design should draw-in potential customers by a definitive \u2018visual hierarchy\u2019 \u2013 the headline should grab the initial attention so will be at the top of the flyer in large, bold format, followed by smaller text containing more detail about the event or offer the flyers are advertising. Ensure the key elements of your message, your logo and brand name and such, are large enough to be prominent and stand out.<\/p>\n Your flyer should contain enough information to grab the interest of potential customers, but it is not feasible to include ALL the information on a small sheet \u2013 you do not want to \u2018overcrowd\u2019 your flyer content as readers will quickly lose interest in something that is \u2018too busy\u2019 and difficult to read! Ensure that your flyer is \u2018visually balanced\u2019 with images and text \u2013 maintain space between the different elements and make it an \u2018easy read\u2019 by not overcrowding the space. Make use of \u2018white space\u2019 and ensure your flyer contains only the essential information \u2013 enough to tempt the reader into further action and investigation.<\/p>\n Choosing the best fonts for your flyers is important \u2013 different fonts present different looks and feel, ultimately leading to different results from those who receive them! Choose the best font to highlight your company name and brand and ensure the text is easy to read \u2013 whilst some fonts may look a little more \u2019grand\u2019 or sophisticated, they are not always easy to read and you will quickly lose the attention of the reader, and therefore the impact of, and interest in, your flyers\u2019 message!<\/p>\n Focus on one message for your flyers \u2013 the less information your flyer is trying to convey, the easier it will be to get across!<\/p>\n Include a \u2018call to action\u2019 in your information- whether to attend the advertised event, contact your business via social media or online, or visit your corporate premises \u2013 ensure there is a clear directive on what your potential customer should do next to build upon the initial interest generated by your flyer\u2019s message.<\/p>\n Printed flyers can be produced in many sizes and formats \u2013 half-sheet flyers are the most common as they are big enough to convey your initial message and are cost-effective in production. Standard size is slightly larger and allows more space to include perhaps larger imagery (company logo), whilst opting for a larger format flyer that can be folded over would be a good choice for items such as restaurant or take-away menus and such – decide which format best suits your business and will be the most relevant to communicate your message to your targeted audience.<\/p>\n Well-designed printed flyers can be great marketing tools to promote your business and boost your brand identity and corporate image and presence.<\/p>\n DL Graphics are a printing company in London. From concept to client, we at DL Graphics have it covered. Established in 1989, we have been trading and evolving for 32 years, specialising in\u202fcreative & artwork<\/a>,\u202fprint & distribution<\/a>, and\u202finteractive & online<\/a>. So, if you\u2019re in the market for some branded business stationery, from\u00a0business cards, complimentary slips, envelopes and letterhead printing\u00a0in London, or are simply looking for inspiration, our\u00a0online print shop central London\u00a0is the place for you! Call us on \u202f020 7242 3337<\/a>\u202for email\u202finfo@dl-graphics.com<\/a>\u202for\u202fuse our\u202fcontact form<\/a>\u202fand we will get back to you within 24 hours.<\/p>\n","protected":false},"excerpt":{"rendered":" Amongst the many marketing materials used by businesses today, even in this digital age of advertising opportunities, the printed flyer is still a very effective tool for reinforcing your corporate brand identity and bringing your products and services to market.<\/p>\n","protected":false},"author":2,"featured_media":2144,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":["post-2143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-flyers"],"_links":{"self":[{"href":"https:\/\/dl-graphics.com\/creative\/wp-json\/wp\/v2\/posts\/2143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dl-graphics.com\/creative\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dl-graphics.com\/creative\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dl-graphics.com\/creative\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dl-graphics.com\/creative\/wp-json\/wp\/v2\/comments?post=2143"}],"version-history":[{"count":5,"href":"https:\/\/dl-graphics.com\/creative\/wp-json\/wp\/v2\/posts\/2143\/revisions"}],"predecessor-version":[{"id":2318,"href":"https:\/\/dl-graphics.com\/creative\/wp-json\/wp\/v2\/posts\/2143\/revisions\/2318"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dl-graphics.com\/creative\/wp-json\/wp\/v2\/media\/2144"}],"wp:attachment":[{"href":"https:\/\/dl-graphics.com\/creative\/wp-json\/wp\/v2\/media?parent=2143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dl-graphics.com\/creative\/wp-json\/wp\/v2\/categories?post=2143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dl-graphics.com\/creative\/wp-json\/wp\/v2\/tags?post=2143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Visual Hierarchy<\/strong><\/h2>\n
Balance<\/strong><\/h2>\n
Typography<\/strong><\/h2>\n
Message<\/strong><\/h2>\n
Initiate Action<\/strong><\/h2>\n
Sizes<\/strong><\/h2>\n
DL Graphics<\/strong><\/h2>\n