Businesses have been using poster printing as an effective form of marketing and advertising for many years. Whether you are promoting a product, business service, or a corporate event, poster printing can communicate your message and instruction clearly and effectively. Poster printing provides an affordable and cost-effective form of visual communication, even in this age of digital marketing – here are some tips on how to create an effective printed poster for your business:<\/p>\n
Overall Objective <\/strong><\/p>\n The first thing to establish for your poster is the objective \u2013 what do you want your poster to achieve? Identify the main goal of your poster \u2013 perhaps you want to raise your company profile and reinforce your brand, or maybe you want your poster to create new business and drive sales or, alternatively, it may be to promote a specific event in which your business is involved?\u00a0 Once you have established the message you are trying to convey with your poster design, you need to identify your target audience \u2013 who is it you are trying to reach with your message? Consider the demographic of your target audience and adapt your poster design to specifically interest those people.<\/p>\n Headline <\/strong><\/p>\n The headline of your poster is your first consideration \u2013 the main aim of your poster is to grab the attention of your identified target audience so your poster must convey a clear, concise message to them about your business, product, service or event. Your poster must be readable both close-up and from a distance! Your headline should be the dominant feature of your poster and the first aspect of a hierarchy of elements in your poster design – however, just because it is called the headline doesn\u2019t necessarily mean that it must appear at the top of the poster \u2013 it can be anywhere on the design, but it MUST be the element that stands out! You must ensure the headline has clarity \u2013 be easy to understand, and it should have creativity \u2013 to make the poster and its message memorable.<\/p>\n Hierarchy <\/strong><\/p>\n Every effective poster will have an established hierarchy – the headline is the main element of your poster message, but there is other \u2018layers\u2019 of hierarchy to consider. The second hierarchical element is the details \u2013 this element is the important information you need your customer to know \u2013 the specific product or service your business is promoting and where it can be found or accessed, or perhaps the date, time, location and participants of a particular event. Use a font about half the size of your headline display, which is easily read, and is familiar to most people. If required, you can include a third element of your poster design hierarchy which would be the fine print \u2013 perhaps a little more detail on the event, product, or service the poster is advertising – information that is useful but not essential for the reader.<\/p>\n Images <\/strong><\/p>\n Very often the first thing that people will notice on a poster is a visual image \u2013 imagery is very important in effective poster design as a dominant image or graphic will have that initial impact and grab the attention. Often, one big, bold dramatic image is the thing that sets your poster apart from others and garners the customer interest – but ensure the image is relevant to your message and ALWAYS ensure that any images used are of high quality \u2013 a poor-quality, or \u2018grainy\u2019 image will reflect badly on your company and have a negative effect on those who see it!<\/p>\n Colour and Contrast <\/strong><\/p>\n Your printed poster needs to catch the attention of people \u2013 so colours are important! Think about what it is your poster is trying to convey and choose colours that are appropriate. A poster for a summer festival event will require a different colour palette than, for example, a business service your company may be promoting! You don\u2019t want your poster to be too garish, so it is recommended you use between 3- 5 different colours at most! Likewise, consider the impact of contrast in your poster – effective use of contrast in your poster design can be very powerful. \u00a0Creating different layers on your poster with colour contrast \u2013 light against dark, bright against a muted background \u2013 along with different-sized images or text with contrasting font styles \u2013 can create interest for the eye and will make people look harder at the poster.<\/p>\n Branding <\/strong><\/p>\n Most businesses will want an element of brand reinforcement or to highlight brand presence in their poster display \u2013 incorporate any brand logo your business uses into the poster design and match any colours and fonts that your business uses in other forms of corporate marketing and advertising \u2013 something that people will recognise as being associated with your company.<\/p>\n Call to Action<\/strong><\/p>\n Once your poster has attracted people\u2019s attention, you want them to act on what you are promoting so it should always include a \u2018call to action\u2019, that is, what action you want people to take next. It may be to visit a website, call or email your business, so include clear contact information or codes to scan, or perhaps you are encouraging people to buy tickets, so ensure all relevant instructions are clearly stated and easily read.<\/p>\n Simple<\/strong><\/p>\n Each element of your printed poster should complement the others \u2013 and communicate your message with cohesion \u2013 remember, your poster does not have to be \u2018over dramatic\u2019 to grab people\u2019s attention \u2013 so keep it simple! For some promotions, a simple, straightforward display will be the most effective!<\/p>\n","protected":false},"excerpt":{"rendered":" Businesses have been using poster printing as an effective form of marketing and advertising for many years. Whether you are promoting a product, business service, or a corporate event, poster printing can communicate your message and instruction clearly and effectively. 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