There is still a place for more ‘traditional’ marketing vehicles and methods. One of these more effective advertising tools is leaflet and flyer printing.

They’re ideal for promoting a special offer, new product, or event relevant to potential customers. Here are some of the benefits of considering leaflet and flyer printing as part of your next marketing campaign:

Builds trust

Digital marketing is often a very transient form of marketing – one moment it’s there on your screen, the next it’s gone. What such fleeting advertising does NOT generate is a relationship with trust in your business or company.

A well-designed and professionally printed leaflet or flyer provides a personal feel and is likely to have a greater impact on the individual. Printed materials like flyers help establish a rapport between the business and a recipient, either as an individual ‘customer’, or between businesses helping cement business relationships which will benefit all parties in future dealings.

Cost effective

As with any form of marketing, cost of design, production, and distribution are important considerations. Printed flyers and leaflets are one of the most cost-effective forms of advertising.

Printed leaflets have low unit costs making them inexpensive to print. Today’s digital printing also allows for smaller print runs where necessary – and if demand proves higher than expected, it is easy to reprint in greater volume.

Easy to design and produce

Flyers can be easily designed in-house using one of the many available templates or design software you can access – alternatively, you can use an established print service to provide a more professional product. Either option is inexpensive and will provide a quick turnaround. The ease and speed of design also means that if there are any errors to correct, or alterations to be made to the leaflets, they can quickly be rectified.

Variety and flexibility

There are different forms of leaflet and flyer design and print. Many will opt for a simple one or double-sided single sheet leaflet, they can be produced in different formats and styles that can allow you to vary your leaflet marketing campaigns to provide variety of appearance and help maintain interest .

Other leaflet styles include gate fold, concertina fold (otherwise referred to as ‘zig-zag’ fold), and cross fold which is a large, printed sheet reduced in size by multiple folding (ideal for maps and such).

Brand reinforcement

By ensuring your leaflet design incorporates your business name, logo, and any colours used and associated with your company, you will automatically boost your corporate presence and reinforce your brand.

Repeated use and viewing of your branding, increases the familiarity of your business brand.

Tangible

Unlike digital marketing, where your message can disappear from your screen as suddenly as it appeared, a printed flyer is a physical, tangible marketing item that the recipient can hold, read and retain for further reference.

People are more likely to remember the event, and your company’s presence, if they go away with a physical leaflet or flyer in their hand – and this generates and perpetuates an interest in what your business is offering.

Printed leaflets and flyers will often be retained by the recipients for considerable time – maybe sat on a desk in work or a table in somebody’s home – unlike digital online adverts!

This gives the printed material an added and ongoing impact beyond their initial delivery and receipt.