The business world is awash with different options and avenues to advertise your company products and market your services – especially in this digital age of online advertising and the many social media platforms of which to take advantage to boost your corporate brand and presence. Despite the digital options, many of the more ‘traditional’ marketing and advertising tools are still massively effective though – including leaflet and flyer printing! Here are some aspects and advantages of flyer printing for you to consider:

Trust

Whilst digital marketing offers excellent advertising opportunities, what it lacks is a ‘physical’ presence – people handed, or receiving, a professionally printed, smart-looking flyer or leaflet will always look at the content! Flyer printing produces something physical and tactile that people will handle and remember – they may see an online advert, but the image is easily deleted or ignored amongst the bombardment of marketing materials thrown at people every day on these digital platforms, but a physical leaflet or flyer is something people will read and in many cases retain, so being a regular reminder of the product, service or message you want them to have! People are comfortable with flyers and trust the information they contain so serve to create a ‘relationship’ with a customer, as well as effectively advertising your business!

Easy To Produce and Cost Effective

Flyers can be produced quickly and cheaply through an established print company – they cost a fraction of other advertising mediums such as online advertisements, and there is little financial risk attached to a flyer print run! You can easily design your business flyer on your own computer and even perhaps produce it on your home printer – but if you want your flyer to look professional, high end and to project your business in a positive light, then use an established print company to bring your design to printed life.

Readability

Ensure that your flyer design uses the available space effectively – trying to cram too much information on to a flyer or leaflet will make it difficult to read and won’t retain people’s attention. Ensure that your main message is clear and distinct, that your contact details (phone numbers, website, and social media platform addresses) are clearly visible and remember to make your ‘call to action’ prominent and bold! Use recognisable fonts and ensure the spacing makes it an easy read.

Marketing Advantage

The aspect of physically distributing printed flyers direct to people allows you to gauge any immediate reaction or response to your message and offers the opportunity to be directly interactive with prospective customer and clients, so you receive instant feedback allowing you to better hone any future marketing campaign.

Brand Reinforcement

Printed flyers allow you to introduce, or reinforce, your brand to prospective customers in a positive light – well-designed flyers highlighting your corporate name, logo, and colours can introduce your brand and engage with people whilst relaying your promotional message for your product or service. The physical leaflet or flyer displaying your corporate images will act as an ongoing advertisement to the individual for as long as they retain the flyer.

Key Message

Ensure that your main, or key, message is prominent and visible – the lack of space on a flyer is actually an advantage if it is well-designed – there is less room for over-complicated text and confusion and your message will stand-out and be more memorable! They are ideal marketing tools at business conferences and exhibitions as well as interactive high street or retail promotions.

Wide Reaching Impact

As with all marketing campaigns, research and decide upon your target market and distribute your flyers in the appropriate places and events – but the low-cost of production of printed flyers also allows you to ‘step outside’ of the specific marketplace and reach more general populace to further spread your corporate brand name and image. Including special offers opportunities on your flyers can encourage a whole new tranche of potential customers to further explore your business and its products and services.

DL Graphics – Why choose us

DL Graphics are a printing company in London. From concept to client, we at DL Graphics have it covered. Established in 1989, we have been trading and evolving for 32 years, specialising in creative & artwork, print & distribution, and interactive & online. So, if you’re in the market for some branded business stationery, from business cards, complimentary slips, envelopes and letterhead printing in London, or are simply looking for inspiration, our online print shop central London is the place for you! Call us on  020 7242 3337 or email info@dl-graphics.com or use our contact form and we will get back to you within 24 hours.

Many businesses attend trade shows and exhibitions as part of their marketing and advertising campaigns – these are ideal opportunities to showcase your products and services and to reinforce your corporate brand name and image. Your exhibition stand will likely have many individual features that are designed to draw attention to your display and attract new business – one of the most effective advertising tools you can include on your exhibition stand is a roller banner. Here are some reasons why you should incorporate roller banner printing as an important part of your preparation for your next business trade show, conference, or exhibition:

Advantages

Roller banners can help you create a real presence in the room – there will be many companies exhibiting, so the competition for attention in a limited space is fierce – pop up and roller banners will create a welcoming environment for potential customers. A well-designed banner will automatically catch the eye of exhibition attendees and garner immediate attention and attraction to your stand. Displaying the important information clearly and distinctly informs your visitors of what you offer and will encourage and invite further questions and interest from them.  

Design

Whichever format of roller banner you choose, you should ensure that you make the most of the space with an appropriate design. Utilise colour – distinctive colour can catch the eye and draw attention – but don’t use too many as it can be confusing on the eye and distort focus. Choose fonts that are familiar to most people when considering how to display your text – keep text to a minimum and display only the essential message – and ensure that your message is easy to read both close-up and from a distance. Using images and graphics will portray a more powerful message than any wording, so ensure you use high-quality images. It is important to remember that any design for your roller banner should incorporate and highlight your company brand, colours, and image – the aim is to reinforce your corporate brand image to all who view your banner and visit your exhibition stand. Ensure your company logo is clearly visible at the top of your banner, and have your main message positioned at eye-level so your audience can quickly see it and engage. Ensure also, that your banner displays your important contact details for potential customers or clients to be able to easily follow-up any interest or queries they may have about your company and services.

Placement

Consider where your banner will be placed – think about where on your exhibition stand it will be most effective and visible – try to keep it clear of any other furniture or items on the stand so as not to obscure the message your banner is relaying.

Professional Image

One of the benefits of roller banner printing is that a quality roller banner will present your business in a truly professional image – they create a look and feel that can have a real impact and impression at an exhibition. Pop up roller banners are easy to set-up and deconstruct, but can look smart, expensive, and professional. Investing in a high-quality roller banner will more than pay dividends as it may be used repeatedly at many different events and always retain that high-end, professional appearance that emits a positive impression of your business.

If you are looking for a quality online print shop in London, then consult with DL Graphics – their expert and knowledgeable staff can advise you on all manner of professional business marketing and advertising printing and can supply the highest quality roller banners in London.

Advertising to clients and customers for products or services is an exciting prospect full of creativity and vitality. In our experience the potential for large scale roller banners to reach your customer base is sky high, but how to do this effectively?

Back to basics

In a world of possibilities, it pays to get professional help to establish your business fundamentals and lay out an advertising strategy that is tailored accordingly. At DL Graphics we have a suite of print solutions for banner printing in central London, and here we have listed five tried and tested uses for roller banners to get you thinking about your next advertising campaign.

1. In-store promotions

Start at ground zero. Your premises is where business happens, and a bold banner statement will provide a versatile way to greet and bid farewell to visitors while passively promoting your products and services. With the ability to reposition these demountable posters to suit a changeable environment, roller banners capture the attention of customers at the point of interest and can be easily stored with minimal effort due to their compact size. Seasonal promotions are quickly interchangeable, giving you the power to seamlessly alter your business space to reflect current special offers or events.

2. Hospitality

One industry that thrives with seasonality is hospitality. Our online print shop is adept at providing high quality roller banners to restaurants, pubs and hotels, where they are utilised to highlight beverage promotions, seasonal offerings and new culinary ventures in relaxed and friendly settings. With eye-grabbing large scale graphics and colours to showcase the vibrancy of the industry, premium quality roller banners provide the perfect advertising solution to hospitality premises.

3. Trade shows

A staple of trade shows the world over, banners and posters are the go-to option for this vibrant business arena. Roller banners add a stand-out dimension for sharp, strategically-placed signage and promotions in a diverse and graphically noisy environment. Being strong and demountable, they are perfect for multiple-assembly, on-the-road trading at successive events.

4. Conventions

Like trade shows, conventions provide the ideal forum to use roller banners to maximum effect. In an arena where often similar businesses compete for the attention of potential customers, it pays to stand out in the crowd. Capture attention and engage with passers by, even at a distance before you make eye-contact with them, by utilising quality-produced roller banners. Talk to us about producing a unique roller banner that will promote your business and make a first impression that lasts.

5. Charitable ventures

Traditional print media and roller banners are integral to engaging with people effectively about an important message. From fundraisers to high street flyer campaigns, roller banners promote your campaign from a distance by increasing need awareness and providing opportunities to connect with people before they pass you by. The versatility and usability of quality roller banners offers charities a low-cost moveable feast to advertise their actions across multiple locations with minimal effort or resource to do so. For the best place to print roller banners in London, look no further than DL Graphics.

DL Graphics are a printing company in London. From concept to client, we at DL Graphics have it covered. Established in 1989, we have been trading and evolving for 32 years, specialising in creative & artwork, print & distribution, and interactive & online. So, if you’re in the market for some branded business stationery, from business cards, complimentary slips, envelopes and letterhead printing in London, or are simply looking for inspiration, our online print shop is the place for you! Call us on 0207 242 3337 or email info@dl-graphics.com or use our contact form and we will get back to you within 24 hours.

From time to time we see business people being tempted to produce in-house marketing materials without employing a professional Graphic Designer. The theory is that they know their business better than anyone, and therefore doing it themselves seems like a time and money saver. After all, sacrificing time towards growing and maintaining clients can only bring rewards, can’t it? When it comes to Business Stationery Printing this philosophy has its pitfalls, as go-it-alone marketing initiatives can often derail at the print stage, failing to produce the expected outcomes or returns on time invested when it all could have been outsourced to a professional.

It might seem time-consuming to consult an external professional about the inner workings of your business, but a Graphic Designer can become an integral business asset who is able to supply regular input into business decisions over time. There are numerous advantages to consider, from their strategic marketing outlook or their overview of design and print technology, to perhaps their knowledge of where to find an established professional print shop in central London to produce your final quality products.

Good Graphic Designers will save you time and money

From brief to final output, Graphic Designers offer a wealth of professional knowledge and experience in the industry to streamline the process, leaving you to concentrate on running your business. From current colour and graphic trends to compiling the look and feel of your company’s unique style, Graphic Designers know the design and marketing process that will produce the outcomes that businesses want and need, without the second guessing, hunches and expensive printing errors of a novice’s first attempt.

A Professional Industry consultation

As new design trends and printing technologies evolve at pace, Graphic Designers will guide you through their knowledge of the most current design and printing options before you commit to a final product. This includes professional consultancy for branding, logos and graphic trends to suit your industry, whilst harnessing established business relationships with professional printers to produce your important branded messaging.

Graphic Designers understand what is current

We see a wide variety of professionally-designed business merchandise at our print shop in central London. While we occasionally receive out of date graphic styles to print, we certainly don’t want your customers to say your marketing material is old-fashioned, and neither do you. Good Graphic Designers know what customers expect and can offer you the expertise to ensure that the quality of your brand and Unique Selling Point is maximised in the marketplace.

Brand-building expertis

A Graphic Designer will ensure that your business message is consistent throughout your marketing strategy. From colour choices, images, words and text fonts that build up your unique brand, you will be guided into a new understanding of how your business marketing strategies all work together. This is to say that marketing is an ongoing process, and having someone to talk to as your business grows can be an ever-present comfort. A Graphic Designer will enable multimedia compatibility, ensuring that your exquisitely-printed marketing material complements your business’s digital presence into the future.

Taking the time to understand your business

As far as business consultancy is concerned, Graphic Designers are an often-overlooked asset in your overall business support network. A Good Graphic Designer will take the time to understand your particular long-term business needs and marketplace position. Not only can you expect and receive quality information and marketing products, engaging a Graphic Designer can also envision and refocus you in your own business marketing journey.

DL Graphics – Who are we and how can we help?

DL Graphics are a printing company in London. From concept to client, we at DL Graphics have it covered. Established in 1989, we have been trading and evolving for 32 years, specialising in creative & artwork, print & distribution, and interactive & online. So, if you’re in the market for some branded business stationery, from business cards, complimentary slips, envelopes and letterhead printing in London, or are simply looking for inspiration, our online print shop is the place for you! Call us on 020 7242 3337 or email info@dl-graphics.com or use our contact form and we will get back to you within 24 hours.