How to leave a lasting memory with customers

branded printed stationery by DL Graphics

Whilst the digital age offers elaborate ways to communicate by email and through numerous devices, we feel that it lacks the finesse and personalisation of printed stationery. Branded printed stationery, whether for business or private use, is such an under appreciated art that we just had to tell you how advantageous your own personalised set of stationery can be.  

Make a lasting first impression

From pens, notebooks, letterheads or envelopes, who you are is what people encounter in custom stationery. It communicates not just who you are, but in what you believe in. Quality, branded stationery puts you at the top of the pile and shows customers and friends that you care about who you are and your relationship together. Not only will your message be remembered, but personalised stationery is a consistent marketing tool that will promote your business through time. Business compliment slip printing is an obvious and well-established method of reinforcing an ongoing business relationship. 

Convenient and stylish  

Whether it’s a quick note or a thank you, personalised communication is enhanced with stationery that is already designed to your personal style and taste. This gives you confidence to write professionally or from the heart, knowing that your message will be well received, and your recipients will appreciate your correspondence. Professional stationery printing in London is as easy as getting in touch with us. 

Timeless gifts  

Giving your friends and business customers keepsake stationery will strengthen your relationship. Well-designed, branded or monikered stationery like notebooks, writing paper and pens are used time and again and will be a reminder of your past, present and future intentions to be available when it counts. 

Keeping it personal 

Friendships can be strengthened by sharing branded printed stationery. Customised notes and cards for different occasions can show your friends that your sentiments are heart-felt and sincere. A hand-written note of thanks, congratulations or condolence, communicated on your own private note paper, will express the genuineness of your relationship and can have a significant impact on how we connect with others. 

Express yourself in variety  

Personalised writing paper, correspondence cards, save-the-date cards, even computer memory sticks with your own brand of design is a great way to express to others that you are intentional about your communications and shows that you can do it with style. Start with one or two items, until you build a whole set of useful custom stationery to suit any occasion. 

 

DL Graphics are a printing company in London. From concept to client, we at DL Graphics have it covered. Established in 1989, we have been trading and evolving for 32 years, specialising in creative & artwork, print & distribution, and interactive & online. So, if you’re in the market for some branded business stationery, from business cards, complimentary slips, envelopes and letterhead printing in London, or are simply looking for inspiration, our online print shop central London is the place for you! Call us on 020 7242 3337 or email info@dl-graphics.com or use our contact form and we will get back to you within 24 hours. 

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5 Ways To Use Roller Banners

Advertising to clients and customers for products or services is an exciting prospect full of creativity and vitality. In our experience the potential for large scale roller banners to reach your customer base is sky high, but how to do this effectively?

Back to basics

In a world of possibilities, it pays to get professional help to establish your business fundamentals and lay out an advertising strategy that is tailored accordingly. At DL Graphics we have a suite of print solutions for banner printing in central London, and here we have listed five tried and tested uses for roller banners to get you thinking about your next advertising campaign.

1. In-store promotions

Start at ground zero. Your premises is where business happens, and a bold banner statement will provide a versatile way to greet and bid farewell to visitors while passively promoting your products and services. With the ability to reposition these demountable posters to suit a changeable environment, roller banners capture the attention of customers at the point of interest and can be easily stored with minimal effort due to their compact size. Seasonal promotions are quickly interchangeable, giving you the power to seamlessly alter your business space to reflect current special offers or events.

2. Hospitality

One industry that thrives with seasonality is hospitality. Our online print shop is adept at providing high quality roller banners to restaurants, pubs and hotels, where they are utilised to highlight beverage promotions, seasonal offerings and new culinary ventures in relaxed and friendly settings. With eye-grabbing large scale graphics and colours to showcase the vibrancy of the industry, premium quality roller banners provide the perfect advertising solution to hospitality premises.

3. Trade shows

A staple of trade shows the world over, banners and posters are the go-to option for this vibrant business arena. Roller banners add a stand-out dimension for sharp, strategically-placed signage and promotions in a diverse and graphically noisy environment. Being strong and demountable, they are perfect for multiple-assembly, on-the-road trading at successive events.

4. Conventions

Like trade shows, conventions provide the ideal forum to use roller banners to maximum effect. In an arena where often similar businesses compete for the attention of potential customers, it pays to stand out in the crowd. Capture attention and engage with passers by, even at a distance before you make eye-contact with them, by utilising quality-produced roller banners. Talk to us about producing a unique roller banner that will promote your business and make a first impression that lasts.

5. Charitable ventures

Traditional print media and roller banners are integral to engaging with people effectively about an important message. From fundraisers to high street flyer campaigns, roller banners promote your campaign from a distance by increasing need awareness and providing opportunities to connect with people before they pass you by. The versatility and usability of quality roller banners offers charities a low-cost moveable feast to advertise their actions across multiple locations with minimal effort or resource to do so. For the best place to print roller banners in London, look no further than DL Graphics.

DL Graphics are a printing company in London. From concept to client, we at DL Graphics have it covered. Established in 1989, we have been trading and evolving for 32 years, specialising in creative & artwork, print & distribution, and interactive & online. So, if you’re in the market for some branded business stationery, from business cards, complimentary slips, envelopes and letterhead printing in London, or are simply looking for inspiration, our online print shop is the place for you! Call us on 0207 242 3337 or email info@dl-graphics.com or use our contact form and we will get back to you within 24 hours.

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Tips for the best business stationery

We can imagine that you’re serious about making the most of your business brand across all media formats, so you’ll know that quality business stationery printing is one area that cannot be ignored. A snappy website and seamless online experience are great achievements, but we overlook the personal touch of physical branded stationery at our peril. For one, its personal. Your clients know that the branded letters, compliment slips and envelopes they receive are born out of the professional relationship you share. They represent your professional services and show them that you care.

Just so you know we care about your business success in this area, we’ve gathered our top tips for business stationery to ensure professional excellence.

1.Keep it simple

Why do we continue to send personalised cards or invitations for special occasions like weddings? Because they are personal to us. Your business is also your personal endeavour, so you owe it to yourself to present the personal side of your business, to show clients that they are important to you. This doesn’t mean that you have to go over board. Business stationery printing is about establishing your brand. Include a small logo, simple graphics and clear contact information to encourage clients to get in touch, even via social media or email. This is not a marketing campaign – if done right, your branded stationery will present a refined, professional and personal touch.

2.Colour is key

Maintain a sophisticated professionalism in your physical communications by also choosing simple colours. Your brand and your colour choice is key to representing a consistent and efficient service. Subtle graphics and a simple colour scheme will underpin the stationery but won’t overpower or become garish alongside the written information being conveyed. Business card printing can be designed more boldly in that they are a marketing and communications hybrid and are not intended to be written on. However, we suggest that they still adhere to a simple branding colour pallet for the sake of clarity. Quality compliment slip printing and letterhead printing is what we do best, so we recommend that you maintain the same premium paper stock across all of your stationery items in order to present them all as a single consistent set.

3.Include a business slogan or strapline

Is your business slogan or strapline integral to your business communications? Why not include it on to a distinctive envelope printing selection so that your clients know who they are receiving post from even before they’ve opened the letter? This is a great way of advertising your business to those who might read and identify your business slogan by chance, enroute to its final destination.

4.Use quality paper

We’ve said it before; we’ll say it again. Consistent branding is underpinned by utilising the same quality paper stock across the set of stationery items your business sends out to its customers. We stock a variety of premium quality paper and card for your purposes and budget, with great quality print production and final finishes to exhibit the best of your brand to existing and future customers.

DL GRAPHICS – WHO ARE WE AND HOW CAN WE HELP?

DL Graphics are a printing company in London. From concept to client, we at DL Graphics have it covered. Established in 1989, we have been trading and evolving for 32 years, specialising in creative & artwork, print & distribution, and interactive & online. So, if you’re in the market for some branded business stationary, from business cards, complimentary slips, envelopes and letterhead printing in London, or are simply looking for inspiration, our online print shop is the place for you! Call us on 02072423337 or email info@dl-graphics.com or use our contact form and we will get back to you within 24 hours.

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5 Reasons To Use A Graphic Designer For Your Branding

From time to time we see business people being tempted to produce in-house marketing materials without employing a professional Graphic Designer. The theory is that they know their business better than anyone, and therefore doing it themselves seems like a time and money saver. After all, sacrificing time towards growing and maintaining clients can only bring rewards, can’t it? When it comes to Business Stationery Printing this philosophy has its pitfalls, as go-it-alone marketing initiatives can often derail at the print stage, failing to produce the expected outcomes or returns on time invested when it all could have been outsourced to a professional.

It might seem time-consuming to consult an external professional about the inner workings of your business, but a Graphic Designer can become an integral business asset who is able to supply regular input into business decisions over time. There are numerous advantages to consider, from their strategic marketing outlook or their overview of design and print technology, to perhaps their knowledge of where to find an established professional print shop in central London to produce your final quality products.

Good Graphic Designers will save you time and money

From brief to final output, Graphic Designers offer a wealth of professional knowledge and experience in the industry to streamline the process, leaving you to concentrate on running your business. From current colour and graphic trends to compiling the look and feel of your company’s unique style, Graphic Designers know the design and marketing process that will produce the outcomes that businesses want and need, without the second guessing, hunches and expensive printing errors of a novice’s first attempt.

A Professional Industry consultation

As new design trends and printing technologies evolve at pace, Graphic Designers will guide you through their knowledge of the most current design and printing options before you commit to a final product. This includes professional consultancy for branding, logos and graphic trends to suit your industry, whilst harnessing established business relationships with professional printers to produce your important branded messaging.

Graphic Designers understand what is current

We see a wide variety of professionally-designed business merchandise at our print shop in central London. While we occasionally receive out of date graphic styles to print, we certainly don’t want your customers to say your marketing material is old-fashioned, and neither do you. Good Graphic Designers know what customers expect and can offer you the expertise to ensure that the quality of your brand and Unique Selling Point is maximised in the marketplace.

Brand-building expertis

A Graphic Designer will ensure that your business message is consistent throughout your marketing strategy. From colour choices, images, words and text fonts that build up your unique brand, you will be guided into a new understanding of how your business marketing strategies all work together. This is to say that marketing is an ongoing process, and having someone to talk to as your business grows can be an ever-present comfort. A Graphic Designer will enable multimedia compatibility, ensuring that your exquisitely-printed marketing material complements your business’s digital presence into the future.

Taking the time to understand your business

As far as business consultancy is concerned, Graphic Designers are an often-overlooked asset in your overall business support network. A Good Graphic Designer will take the time to understand your particular long-term business needs and marketplace position. Not only can you expect and receive quality information and marketing products, engaging a Graphic Designer can also envision and refocus you in your own business marketing journey.

DL Graphics – Who are we and how can we help?

DL Graphics are a printing company in London. From concept to client, we at DL Graphics have it covered. Established in 1989, we have been trading and evolving for 32 years, specialising in creative & artwork, print & distribution, and interactive & online. So, if you’re in the market for some branded business stationery, from business cards, complimentary slips, envelopes and letterhead printing in London, or are simply looking for inspiration, our online print shop is the place for you! Call us on 020 7242 3337 or email info@dl-graphics.com or use our contact form and we will get back to you within 24 hours.

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How business stationary can promote your business

letterhead printing london

If you want your business to exude authority, accountability, and professionalism, there is no better way than through branded business stationary. Branded business stationary delivers the message that your company thinks about every detail and aspect of the business, especially the finer details. By simply having your own letterhead, you are boosting your credentials tenfold. You are reminding people of your business and you are reinforcing your stance as a company. Let’s take a closer look:

Boost your brand identity

Business stationary is so much more than just a place to stamp your company logo. It’s a way for customers to recognise you and your prospects. So, the way you choose to present yourself on business stationary needs serious thought; giving consideration to the font, colour and size, to ensure it works alongside your current branding and builds upon it to enhance your brand identity.

Business stationary creates a more official product, and great business stationary can make a strong first impression with customers, reinforcing your brand identity. It doesn’t have to work just for customers either – have your stationary within easy view around the workplace so your brand identity is at the forefront of everyone’s minds.

More often than not, business stationary is the first thing people will see from you and your business, so the image needs to be consistent with the rest of your branding. People need to recognise who you are. Ensure all elements match each other, from signage to website to business stationary. By having a consistent catalogue of marketing tools your image should easily communicate your unique branding.

Why your stationary says you care about the finer details

Business stationary says a lot about a company – most importantly, your attitude to the finer details. Choosing business stationary with your branding, illustrates you are a company that thinks about every aspect of the job. Every printed letterhead and memo you send out projects your image as a company, so you want one that projects professionalism and accountability. This is something standard stationary simply cannot provide.

In a world where everyone is fighting to stay afloat, branded business stationary can be the difference between zero customers to a plethora of customers. Consider different finishes to give that something extra, from embossing the logo, to the choice of colours. Done right, this extra effort can only reflect positively on your brand and your business.

Back up your networking efforts with branding

Even in today’s society, the most effective form of marketing is through word-of-mouth. By networking with customers and other professionals you can get yourself known out there, building connections with other businesses in your field and strengthening relationships and new opportunities. Of course, networking also requires branded stationary such as business cards to truly help you and your business. Once you’ve given the right impression to someone, you want them to have something professional to take away from the event and remember you and your services should they wish to use you in the future.

Branded business stationary makes you more memorable and has a higher chance of brand recognition and customer retention. Ensure you have your logo or company name and contact details on each piece. There’s no point being memorable if people can not then contact you after the event. Complimentary slips are also a good way of providing information to people in a subtle and professional manner; creating a long-lasting impression.

DL Graphics – who are we and how can we help?

DL Graphics are a printing company in London. From concept to client, we at DL Graphics have it covered. Established in 1989, we have been trading and evolving for 32 years, specialising in creative & artwork, print & distribution, and interactive & online. So, if you’re in the market for some branded business stationary, from business cards, complimentary slips, envelopes and letterhead printing in London, or are simply looking for inspiration, our online print shop is the place for you! Call us on 02072423337 or email info@dl-graphics.com or use our contact form and we will get back to you within 24 hours.

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