Why Roller Banners Are Great Accessories For An Exhibition

Many businesses attend trade shows and exhibitions as part of their marketing and advertising campaigns – these are ideal opportunities to showcase your products and services and to reinforce your corporate brand name and image. Your exhibition stand will likely have many individual features that are designed to draw attention to your display and attract new business – one of the most effective advertising tools you can include on your exhibition stand is a roller banner. Here are some reasons why you should incorporate roller banner printing as an important part of your preparation for your next business trade show, conference, or exhibition:


Roller banners can help you create a real presence in the room – there will be many companies exhibiting, so the competition for attention in a limited space is fierce – pop up and roller banners will create a welcoming environment for potential customers. A well-designed banner will automatically catch the eye of exhibition attendees and garner immediate attention and attraction to your stand. Displaying the important information clearly and distinctly informs your visitors of what you offer and will encourage and invite further questions and interest from them.  


Whichever format of roller banner you choose, you should ensure that you make the most of the space with an appropriate design. Utilise colour – distinctive colour can catch the eye and draw attention – but don’t use too many as it can be confusing on the eye and distort focus. Choose fonts that are familiar to most people when considering how to display your text – keep text to a minimum and display only the essential message – and ensure that your message is easy to read both close-up and from a distance. Using images and graphics will portray a more powerful message than any wording, so ensure you use high-quality images. It is important to remember that any design for your roller banner should incorporate and highlight your company brand, colours, and image – the aim is to reinforce your corporate brand image to all who view your banner and visit your exhibition stand. Ensure your company logo is clearly visible at the top of your banner, and have your main message positioned at eye-level so your audience can quickly see it and engage. Ensure also, that your banner displays your important contact details for potential customers or clients to be able to easily follow-up any interest or queries they may have about your company and services.


Consider where your banner will be placed – think about where on your exhibition stand it will be most effective and visible – try to keep it clear of any other furniture or items on the stand so as not to obscure the message your banner is relaying.

Professional Image

One of the benefits of roller banner printing is that a quality roller banner will present your business in a truly professional image – they create a look and feel that can have a real impact and impression at an exhibition. Pop up roller banners are easy to set-up and deconstruct, but can look smart, expensive, and professional. Investing in a high-quality roller banner will more than pay dividends as it may be used repeatedly at many different events and always retain that high-end, professional appearance that emits a positive impression of your business.

If you are looking for a quality online print shop in London, then consult with DL Graphics – their expert and knowledgeable staff can advise you on all manner of professional business marketing and advertising printing and can supply the highest quality roller banners in London.

5 Ways To Use Roller Banners

Advertising to clients and customers for products or services is an exciting prospect full of creativity and vitality. In our experience the potential for large scale roller banners to reach your customer base is sky high, but how to do this effectively?

Back to basics

In a world of possibilities, it pays to get professional help to establish your business fundamentals and lay out an advertising strategy that is tailored accordingly. At DL Graphics we have a suite of print solutions for banner printing in central London, and here we have listed five tried and tested uses for roller banners to get you thinking about your next advertising campaign.

1. In-store promotions

Start at ground zero. Your premises is where business happens, and a bold banner statement will provide a versatile way to greet and bid farewell to visitors while passively promoting your products and services. With the ability to reposition these demountable posters to suit a changeable environment, roller banners capture the attention of customers at the point of interest and can be easily stored with minimal effort due to their compact size. Seasonal promotions are quickly interchangeable, giving you the power to seamlessly alter your business space to reflect current special offers or events.

2. Hospitality

One industry that thrives with seasonality is hospitality. Our online print shop is adept at providing high quality roller banners to restaurants, pubs and hotels, where they are utilised to highlight beverage promotions, seasonal offerings and new culinary ventures in relaxed and friendly settings. With eye-grabbing large scale graphics and colours to showcase the vibrancy of the industry, premium quality roller banners provide the perfect advertising solution to hospitality premises.

3. Trade shows

A staple of trade shows the world over, banners and posters are the go-to option for this vibrant business arena. Roller banners add a stand-out dimension for sharp, strategically-placed signage and promotions in a diverse and graphically noisy environment. Being strong and demountable, they are perfect for multiple-assembly, on-the-road trading at successive events.

4. Conventions

Like trade shows, conventions provide the ideal forum to use roller banners to maximum effect. In an arena where often similar businesses compete for the attention of potential customers, it pays to stand out in the crowd. Capture attention and engage with passers by, even at a distance before you make eye-contact with them, by utilising quality-produced roller banners. Talk to us about producing a unique roller banner that will promote your business and make a first impression that lasts.

5. Charitable ventures

Traditional print media and roller banners are integral to engaging with people effectively about an important message. From fundraisers to high street flyer campaigns, roller banners promote your campaign from a distance by increasing need awareness and providing opportunities to connect with people before they pass you by. The versatility and usability of quality roller banners offers charities a low-cost moveable feast to advertise their actions across multiple locations with minimal effort or resource to do so. For the best place to print roller banners in London, look no further than DL Graphics.

DL Graphics are a printing company in London. From concept to client, we at DL Graphics have it covered. Established in 1989, we have been trading and evolving for 32 years, specialising in creative & artwork, print & distribution, and interactive & online. So, if you’re in the market for some branded business stationery, from business cards, complimentary slips, envelopes and letterhead printing in London, or are simply looking for inspiration, our online print shop is the place for you! Call us on 0207 242 3337 or email info@dl-graphics.com or use our contact form and we will get back to you within 24 hours.