The advantages of wire bound brochures and booklets

what are the benefits of wire bound booklet printing? image of spiral bound / wiro bound notebook on pale wood desk by Tirachard Kumtanom via

Have you heard of Wiro Binding? You’ve probably held a book, brochure or notepad with one before. Utilising a continuous spiral of wire to coil through one edge of hole-punched pages, Wiro or spiral binding is an effective and popular way to bind publications. Here are just a few benefits to wire bound booklet printing.  

1. They can lie flat  

Originating in the 1940’s, this binding method is versatile in that it can be used to bind numerous book sizes with the added advantage of being able to lie flat on a table or one’s lap. Unlike a saddle stitched binding, wire bound booklet printing separates the pages through which it is bound, flattening the document’s front and back covers onto the surface without damaging the spine or causing it to spring closed. This is particularly useful for brochures or business presentations where many people might be viewing the document at the same time. 

2. They can be folded back on themselves 

For added versatility, wire bound booklet printing gives users the option to fold the book back on itself. This is particularly useful for instruction manuals when reading along hands-free, as they won’t close by themselves even when folded back flat. Just put them on a desk and you’ll be able to refer to them while you get on with your tasks with no hassles. Even when flicking through page after page, the book will always lie flat. 

3. They can be double sided or single sided 

Because of the way that Wiro binding works, spiral binding makes effective publications in both double-sided or single-sided formats. Double-sided books will benefit the most from being able to be laid flat, as we’ve discussed already. We can advise on the optimum page borders for printing so that space is provided for the spiral spine down the middle of two pages, and you’ve got a great product that is easy to use. You can also choose between a hard or soft cover depending on the look and feel that you’re after.  

4. Can be any number of pages 

Unlike other binding methods which need to be multiples of four, Wiro binding is easy to design, print and publish. No page counting here! With different spiral sizes and colours available to suit thin or thicker documents, wire bound booklet printing will give you a cost-effective way to present your document or booklet. There are also numerous page sizes and orientations to provide you with the right format that you need. From A6, A5 and A4 pages, to DL bound brochure printing, DL Graphics is your choice of print shop in central London. 

From formal business documents down to the humble note pad, spiral bound books have been around for nearly 100 years. We know how versatile they are to use and that they are cost-effective to produce. Let us guide you through the process of finishing your next print run with spiral binding. We recommend Wiro binding for all sorts of publications, so don’t miss your next opportunity to use this ingenious way to present your next printing project. 


DL Graphics are a printing company in London. From concept to client, we at DL Graphics have it covered. Established in 1989, we have been trading and evolving for 32 years, specialising in creative & artwork, print & distribution, and interactive & online. So, if you’re in the market for some branded business stationery, from business cards, complimentary slips, envelopes and letterhead printing in London, or are simply looking for inspiration, our online print shop central London is the place for you! Call us on  020 7242 3337 or email or use our contact form and we will get back to you within 24 hours.  


Why Choose Giclee Prints?

The art world is a constantly evolving marketplace with ever-changing trends – it used to be that when an individual artwork was sold, that was it – it was gone! These days, however, there is a constantly expanding market for limited edition prints – the opportunity for more than one person to experience and own a piece of art and be able to purchase it at a more affordable price.

Here are a few facts and tips for artists to consider when looking to market their creations:

Reproduction prints

Any form of reproduction of an original artwork is referred to a ‘print’ – these can be created using a flat plate to create multiple copies of artworks in the forms of monotypes, lithographs, screenprints and such. These pieces produced through these traditional print production techniques are generally regarded as fine art prints.

Giclee prints

Differing in print materials from these ‘fine art’ prints, you can make prints of your original artwork through giclee (pronounced “zhee-clays”) printing. Giclee is a French term meaning “to spray” – large format inkjet printers use smaller spraying devices to produce high-quality prints from originals that both apply ink and match colour precisely. Not all inkjet printers, however, have this facility. To produce these high-quality print finishes, the camera or scanner used to capture the original image must have a high level of resolution – at least 300 dots per inch (DPI) in comparison to most digital photos which are captured at 72 DPI.

In addition to this high resolution, the ink and paper used to produce a giclee print must be of a quality classed as “archival” – this is usually achieved using pigment-based inks as opposed to the more usual dye-based options. The canvas or paper used for these reproductions must also be of a quality qualifying as “archival”.


There are different options for artists creating these giclee prints with regards to the type of ‘editions’ they produce, dependent upon the purpose for which they are to be marketed.  ‘Open’ editions will create an unlimited number of prints to potentially provide a constant source of revenue for the artist – ‘limited’ editions are produced in a smaller, pre-defined number and once sold, no more can be created. This ‘scarcity’ aspect does, of course, make these limited edition prints more collectable and therefore more valuable.

Create A Print

Your printer will scan or photograph your original artwork to produce an artist’s proof – once you are happy with the quality of the image a production file is created for identical printing. If issuing limited edition prints, sometimes the original production file is destroyed to protect the ongoing integrity of the limited aspect of the print.


How many you create is entirely a personal business decision – consider your requirements carefully and agree with the print company – before production – how many prints you want. The fewer editions the higher the sale price is likely to be – however, consider how many you can sell at the optimum price – you don’t want to sell all your copies and find demand was greater at the same price if you had created more! Establish what kind of customer to whom you are selling and what the demand may be at different price ranges for different quantities printed.


The same considerations are required here – factor in aspects such as your current standing in the art arena, what the likely demand may be, the cost of producing the artwork prints and the number of prints you are creating, along with the all-important aspect of what profit you would, ideally, like to make!


Consider what marketing outlets and opportunities you can use to sell your prints – depending on your ambitions and success you can consider exhibitions, art fairs through to appropriate retail wholesalers and more exclusive art galleries. Consider, perhaps, having your images licensed for advertising or merchandising opportunities.


You should always track the movement and location of your prints – limited editions should be clearly numbered and where any sales were made, or locations they may be on show in galleries as well as where any currently unsold pieces are being held. One important tip is to ensure that you obtain and retain the contact details of those who buy your prints – they may be a great source of future purchases and referrals.

Giclee printing in london

When searching for a print shop in Central London to provide this giclee print service, it is always worthwhile researching print companies that have the printing techniques, materials, and expertise to produce your giclee prints. There are many providers of fine art printing in London, so ask other artists in your community for recommendations and visit these studios to personally look at their work with previous clients to establish the quality of the finished prints. Ensure you choose a print provider that has the reliable equipment, technical expertise and with whom you can establish an ongoing professional relationship.

DL Graphics – who are we and how can we help?

DL Graphics are a printing company in London. From concept to client, we at DL Graphics have it covered. Established in 1989, we have been trading and evolving for 32 years, specialising in creative & artwork, print & distribution, and interactive & online. So, if you’re in the market for some branded business stationary, from business cards, complimentary slips, envelopes and letterhead printing in London, or are simply looking for inspiration, our online print shop is the place for you! Call us on 02072423337 or email or use our contact form and we will get back to you within 24 hours.

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