How to Distribute Print Materials in an Eco-Friendly Way

Print still has power. From event posters to beautifully designed brochures, tangible materials can cut through the digital noise and create lasting impact. But in a climate-conscious world, it’s vital we balance creativity with sustainability.

At DL Graphics, we believe that great design shouldn’t cost the Earth. Here’s how you can distribute print materials in an eco-friendly way without compromising on quality or effectiveness.

Choose Sustainable Paper Stocks

Not all paper is created equal. Opt for:

Recycled paper

Made from post-consumer waste, it reduces demand for virgin pulp and keeps materials out of landfill.

FSC-certified or managed forest paper

This ensures that your paper comes from responsibly managed forests that provide environmental, social, and economic benefits.

Using sustainable paper is one of the easiest switches you can make and it tells your audience you care.

Smaller, Smarter Print Runs

Think quality over quantity. Rather than bulk-printing materials that might end up unused, consider:

Low-waste, short-run printing

Print only what you need, when you need it. Digital printing makes this more affordable and flexible than ever.

Print on demand

Perfect for events, campaigns or materials with a short shelf-life. It reduces waste and keeps your messaging up to date.

A smart print strategy also allows room for iteration test, tweak, and improve.

Repurpose and Reimagine Existing Materials

Creativity doesn’t always need to start from scratch. You can:

Convert posters into flyers or postcards

A well-designed A3 or A2 poster can be cropped or resized into a handy stack of handouts.

Update old materials with stickers or overlays

Got leftover brochures with outdated contact info? Add a branded label with current details.

Use the reverse side

Blank backs on leaflets or posters? Use them for notes, signage or internal comms.

This approach extends the life of your print assets — and keeps materials out of the bin.

Distribute Where It Matters Most

Targeted distribution is better for the planet and your brand. Ask:

• Who really needs a printed version?
• Can some recipients get digital versions instead?
• Where can we leave print materials so they’ll have maximum impact – and minimal waste?

Think coffee shops, libraries, community boards or venues where your audience already gathers.

Communicate Your Eco Credentials

Tell people about your sustainable choices — it builds trust and encourages others to follow your lead. A simple FSC logo, recycled symbol, or short line on your print explaining your materials (“Printed on 100% recycled stock using low-waste methods”) can go a long way.

At DL Graphics, we’re here to help you print with purpose.

We can advise on everything from eco-friendly materials to smart ways of repurposing your existing assets. Whether you’re designing from scratch or breathing new life into older collateral, let’s make your print both beautiful and sustainable. Send us a message or email one of our branches here.

Let’s print less — and print better.