In a city as bustling as London, local businesses need their marketing campaigns to cut through the noise and connect with the communities they serve. That is where print comes in. Yes, digital marketing has its place, but there is something original and irreplaceable in tangible, printed materials. Materials that people can touch, see and even take with them.
At DL Graphics, print is our speciality, focusing on creative solutions to build up brand visibility and improve engagement. In this blog, we’ve pulled together some of the most effective types of marketing campaigns to use within your local community and how they gain greater reach with London audiences:
Flyer Drops
Flyer drops are one of the most cost effective ways to reach people. You can direct them towards the customers you want to reach, by targeting the postcodes and boroughs that matter to you. Flyer drops are particularly effective for local offers, new store openings and event promotions
The best designs focus on grabbing attention; your audience is looking for something eye catching and immediate, so consider a strong headline, with clear and concise wording to get your campaign message out there!
And remember to focus on distributing where your target audience lives and works for the most effective reach.
Community Posters
Community posters are best placed strategically in community hubs, such as libraries, cafés, church noticeboards, community health centres, and even leisure centres. They offer continual exposure to locals passing by, and that level of persistence helps to reinforce your message long term. Community posters can be produced for both indoor and outdoor spaces, so are ideally placed for running promotions, product launches and events.
At DL Graphics, we know, the most effective posters utilise bold, memorable graphics and tag lines to create real stand out. They also offer clear call-to-actions, such as contact details or QR codes so customers can immediately interact with the information they have been given.
Pop-Up Events
Pop-up events are a great way to build trust and recognition of your brand within your local area. They are ideal for product launches and seasonal events; and they show your willingness to engage with customers directly.
Through pop-up events, you can showcase your overall brand by keeping your marketing consistent through a number of different printed materials such as pull-up banners, business cards, and even promotional leaflets.
Reach London Audiences with DL Graphics
Whether you are a start-up or an established London business, a strong print marketing campaign is the best way to cut through the noise and make yourselves heard. It develops trust, allows people to stop and stare, and gives your audience something tangible to take away with them. That is the power of print! And it could be the difference between getting lost in the crowd, and standing out from it.
At DL Graphics, we offer an integrated end-to-end service, supporting you to plan, design and deliver strong marketing campaigns. We’re happy to help and advise on the best options for your projects, so get in touch today!
Call 020 7242 3337 or email INFO@DL-GRAPHICS.COM or contact us today.
