How To Create An Effective Poster

Whilst businesses make use of the digital opportunities available in advertising and marketing, some of the more ’traditional’ marketing tools can still prove very effective in boosting brand image and generating new business.

One of the tried and trusted advertising vehicles is poster printing. Ideal for promoting all elements of business events, services, and products, printed posters provide a cost-effective and affordable form of visual communication. Here are some tips on how to create an effective printed poster for your business:

Planning

The first consideration in your poster design is planning – you need to Identify the message you want to convey with your poster design. From that point you can start to visualise your content and layout the individual elements you want to include, and where they should appear in relation to each other in the overall design. A poster is primarily consisted of four key elements – the title, the graphics, the specific text and, importantly, white space.

Format

Having established a general outline of the look and the content, you need to consider the format and the size of your poster – consider how and where you are going to use your poster to the greatest effect. Decide whether it will just be a physical printed poster to be displayed in different locations, or will you want it to be effective in a smaller version as an online poster.

If your poster is to be dual purposed, think about how the design lends itself to the different mediums – whilst a design in big, bold typeface and imagery might be ideal for a large-sized printed poster, it may appear ‘crowded’ and ‘busy’ on a smaller screen as a display on social media platforms, and be difficult to read. Consider the choice of typography and images to ensure your design lends itself to whichever environment in which it is to be viewed.

Title

The title describes the content of the poster so should be succinct and concise – it shouldn’t cover more than two lines of text and should be displayed in a large font and bold lettering. The title does not necessarily have to appear on the top of the poster – but it should be the ‘standout’ feature of the design to attract initial attention.

Graphics

Visual images are very important in effective poster design – firstly, they must appear in context with the overall text and message of the poster. The second consideration is the quality of the image – always use high-resolution images as a ‘grainy’ or poor-quality image will have a negative effect on those who see it! A dominant image or graphic will have that initial impact and grab the attention, so it is okay to go big and bold – it should be large enough that a person standing five or six feet away can clearly see and identify the image.

Text

The main content of your poster needs to relay your message clearly – posters typically use around 800 words – certainly no more than 1000 words is advisable. Your design should have the text organised into distinct sections which can be easily identified and easy for any onlooker to navigate.

There is not a lot of space, so ensure your text is relevant and concise – a printed poster is not a vehicle for fine detail! Your poster should only display the important information you need your customer to know – perhaps the date, time, location and participants of an event, or the specific product or service and where they can be found or accessed.

It is best to use a font about half the size of your headline display and is simple, familiar to most people and is easily read. If there is space, and the design can ‘carry’ it, you may include some finer detail text – perhaps a little more detail on the event, product, or service the poster is advertising – information that is useful but not essential for the reader.

White Space

White space is essential for effective text layouts – it ensures readability and legibility. It provides visual clarity and helps establish the visual hierarchy of the poster content. When used thoughtfully, white space can elevate your poster design and increase its impact on those who see it.

Colours

Your poster design needs to catch the attention of people – so the use of colour is important! Choose colours that are appropriate for your company and the message you want to convey – perhaps bold, vibrant colours for a celebratory event or product or more subdued colours for a more ‘low-key’, sophisticated promotion. Remember though, whilst colours can be effective, you don’t want the poster design to be too ‘overpowering’ and ‘busy’ – it is recommended you use between 3- 5 different colours at most!

Print Process

When decided upon your design, content, and format for your poster, you should consider the print process itself, and the materials that will produce the most effective poster for your marketing campaign – consult with an established print company who can advise you on the best, high-grade materials of print and paper stock.

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Top Tips For Poster Printing

Businesses have been using poster printing as an effective form of marketing and advertising for many years. Whether you are promoting a product, business service, or a corporate event, poster printing can communicate your message and instruction clearly and effectively. Poster printing provides an affordable and cost-effective form of visual communication, even in this age of digital marketing – here are some tips on how to create an effective printed poster for your business:

Overall Objective

The first thing to establish for your poster is the objective – what do you want your poster to achieve? Identify the main goal of your poster – perhaps you want to raise your company profile and reinforce your brand, or maybe you want your poster to create new business and drive sales or, alternatively, it may be to promote a specific event in which your business is involved?  Once you have established the message you are trying to convey with your poster design, you need to identify your target audience – who is it you are trying to reach with your message? Consider the demographic of your target audience and adapt your poster design to specifically interest those people.

Headline

The headline of your poster is your first consideration – the main aim of your poster is to grab the attention of your identified target audience so your poster must convey a clear, concise message to them about your business, product, service or event. Your poster must be readable both close-up and from a distance! Your headline should be the dominant feature of your poster and the first aspect of a hierarchy of elements in your poster design – however, just because it is called the headline doesn’t necessarily mean that it must appear at the top of the poster – it can be anywhere on the design, but it MUST be the element that stands out! You must ensure the headline has clarity – be easy to understand, and it should have creativity – to make the poster and its message memorable.

Hierarchy

Every effective poster will have an established hierarchy – the headline is the main element of your poster message, but there is other ‘layers’ of hierarchy to consider. The second hierarchical element is the details – this element is the important information you need your customer to know – the specific product or service your business is promoting and where it can be found or accessed, or perhaps the date, time, location and participants of a particular event. Use a font about half the size of your headline display, which is easily read, and is familiar to most people. If required, you can include a third element of your poster design hierarchy which would be the fine print – perhaps a little more detail on the event, product, or service the poster is advertising – information that is useful but not essential for the reader.

Images

Very often the first thing that people will notice on a poster is a visual image – imagery is very important in effective poster design as a dominant image or graphic will have that initial impact and grab the attention. Often, one big, bold dramatic image is the thing that sets your poster apart from others and garners the customer interest – but ensure the image is relevant to your message and ALWAYS ensure that any images used are of high quality – a poor-quality, or ‘grainy’ image will reflect badly on your company and have a negative effect on those who see it!

Colour and Contrast

Your printed poster needs to catch the attention of people – so colours are important! Think about what it is your poster is trying to convey and choose colours that are appropriate. A poster for a summer festival event will require a different colour palette than, for example, a business service your company may be promoting! You don’t want your poster to be too garish, so it is recommended you use between 3- 5 different colours at most! Likewise, consider the impact of contrast in your poster – effective use of contrast in your poster design can be very powerful.  Creating different layers on your poster with colour contrast – light against dark, bright against a muted background – along with different-sized images or text with contrasting font styles – can create interest for the eye and will make people look harder at the poster.

Branding

Most businesses will want an element of brand reinforcement or to highlight brand presence in their poster display – incorporate any brand logo your business uses into the poster design and match any colours and fonts that your business uses in other forms of corporate marketing and advertising – something that people will recognise as being associated with your company.

Call to Action

Once your poster has attracted people’s attention, you want them to act on what you are promoting so it should always include a ‘call to action’, that is, what action you want people to take next. It may be to visit a website, call or email your business, so include clear contact information or codes to scan, or perhaps you are encouraging people to buy tickets, so ensure all relevant instructions are clearly stated and easily read.

Simple

Each element of your printed poster should complement the others – and communicate your message with cohesion – remember, your poster does not have to be ‘over dramatic’ to grab people’s attention – so keep it simple! For some promotions, a simple, straightforward display will be the most effective!

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The Advantages Of Poster Printing

There was a time when poster printing was considered as, perhaps, a ‘luxury’ form of advertising -the costs of initial set-up and design made it restrictive to smaller businesses, but nowadays, updated digital poster printing methods have reduced those overheads substantially, making poster printing an affordable, accessible, and viable option for businesses of all size and denomination. Here are some of the advantages of poster printing for you to consider:

Printed Posters 

Printed posters are ideal marketing and advertising vehicles for promoting new products or services, or business events such as conferences, business fairs, exhibitions, or any promotional event for any business! A printed poster that is well-designed and visually appealing can attract attention and create an initial impression to potential customers for your business, product, or event. A printed poster prominently and strategically placed in an area of high footfall, and at eye-level, will garner the attention of the casual passer-by, and convey its message to large numbers of people. Today, poster printing is cheap to produce, and therefore easy to replace or update when necessary or relevant to your business. Printed posters can be laminated for added protection making them extremely durable and weather-resistant, so can remain in situ for long periods, making them ideal for long-term advertising, acting as regular and constant brand reinforcement for your business, as well as being prominent and impressive hanging marketing displays at specific venues or events.

Cost Effective

In comparison to other marketing options, poster printing is one of the most affordable forms of advertising. Television, radio, or newspaper advertisements carry large financial overheads, and even billboard advertising can prove a real strain on a limited marketing budget! The advent and advancement of social media advertising opportunities have provided an extra option for marketing opportunity but doesn’t always ‘lend itself’ to every business or service, whereas even the larger-sized posters are affordable to print, especially with the progress in digital printing which allows for short-run printing to be ordered at short notice, making poster printing a very competitive and cost-effective marketing option!

Adaptable Marketing

All business arenas are fast-paced and ever-changing marketplaces, and your company can often find that the marketing materials and campaign you launched just a short while ago – perhaps at considerable expense – is already outdated and your customers or clients already have different requirements! The affordability – and speed and ease of production – of a poster printing campaign allows a company to react quickly and effectively to the different market demands. Using a good, established print company, you can have an updated and fresh entire poster campaign designed, printed, and delivered to your business within days of ordering!

Customisation

Your printed posters can be bespoke, customised advertising tools for your business. They can be designed to meet the specific needs and requirements of your marketing campaign or event and can be produced in many different sizes, formats, and shapes portraying the exact design and content you want to convey to your customers and clients. Printed posters offer the opportunity for effective, affordable, and unique advertising displays that will create a memorable marketing message.

Versatility

Poster printing is not only a valuable tool for marketing and advertising but can also be used to produce educational and training materials through displays of art works and other images, also lending itself to workplace or home decoration and enhancement.

Efficiency and Quality

As stated earlier, the modern printing methods allow your professional print company to produce smaller print runs at affordable costs, whilst providing the same high-quality imagery and finish that you would expect from the more expensive bigger volume print runs, making it a cost-effective option. Being cheap to produce though, is meaningless without a high-quality finish to your product – poster printing delivers quality advertising in a convenient and affordable manner with an impressive and professional finish.

Consult with a professional print company, and make use of their in-house knowledge, expertise, and experience to help you with the design, choice of materials and print methods to ensure you achieve the most impressive, professional finish. A professionally produced, eye-catching poster will allow a business to effectively reach their target audience and promote their products and services, as well as strongly reinforcing their brand image, visibility, and presence in the marketplace.

DL Graphics 

If you would like more information about the advantages of poster printing, please don’t hesitate to get in touch with us. We hope you found this article useful.

 

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The Benefits Of Using Posters For Advertising

Shine Graphic Design Artwork Print PDF Poster

Poster printing has long been a popular option for businesses to market their products and services to potential and existing customers. Whereas once it had proven to be a somewhat expensive printing option, because of the costs of initial set-up and design, making it restrictive to smaller businesses, updated digital poster printing methods have reduced those overheads dramatically and made poster printing a viable and affordable option for any business to access. Here are some benefits of poster printing for you to consider:

Posters

Printed posters can be used to promote businesses, services, and events from many locations. A well-designed poster can convey information to many people over an extended period and prominently and strategically placed, a poster in an area of high footfall can attract attention and create an initial impression to potential customers for your business, product, or event. Place your posters at eye-level height wherever feasible – you want to attract the attention of the casual passer-by, so the more prominent your posters are to the average eye-line the more likely your message will register with them. Poster printing is cheap and therefore easy to replace or update when relevant or necessary. They are ideal for long-term advertising as a constant brand reinforcement tool and form impressive hanging displays at specific events or venues.

Affordable

Poster printing is one of the most affordable forms of advertising – even the larger sized posters are affordable to print, especially with the progress in digital printing which allows for short-run printing to be ordered at short notice.

Marketing

In all businesses, marketing and advertising are essential – and in a fast-paced and ever-changing marketplace it is easy to find that the marketing materials and campaign you launched six months ago, perhaps at great expense, is already outdated and your customers or clients already have different requirements! An outdated marketing campaign is ineffective – but the ease and affordability of a popular poster printing campaign allows you to react quickly and effectively to the different market demands. A good established print company can design, print, and deliver fresh posters to your business within days of ordering.

Brand Awareness

One of the main aims of your company marketing is to get your corporate name and image known – everyone understands the value of constant brand reinforcement in the marketplace. It is important to get your company logo, colours, and message in front of your customers as often as possible – but just using the same images and marketing materials all the time can become bland and therefore ineffective. Digital poster printing offers the opportunity to regularly update your images and message at an affordable cost! Varying the colour schemes, using different design images, whilst retaining your core brand image on posters can keep your brand image fresh and interesting. Poster printing allows you to deliver the important consistent brand identity in varying, fresh formats and images on a regular basis, keeping your customers informed and engaged, and building a trust between your business and its customers.

Efficiency and Quality

With the modern printing methods your professional print company can produce smaller print runs at affordable costs, whilst providing the same high-quality imagery and finish that you would expect from the traditionally more expensive bigger volume print runs. Poster printing delivers quality advertising in a convenient and affordable manner with an impressive and professional finish. Another of the advantages of digital poster printing is the access to different methods and finishes of print – for example, a poster printing run that utilises foil printing can produce a ‘stand-out’ appearance by providing a uniquely vibrant image that adds a high-end quality finish to your posters.

Working with a professional print company, and utilising their in-house knowledge, expertise, and experience to help you with every aspect of your digital poster printing from design and materials to the most impressive finish, can reap rich rewards for a minimal outlay – few marketing mediums can match the value for money of poster advertising.

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Why add posters to your print marketing campaign in london

poster marketing

When it comes to choosing the right tools for your marketing campaign, there are many different mediums to choose from. But one of the most effective, tried-and-tested, and economical forms of marketing is still large poster printing. Whether you’re an established business or a start-up company, large poster printing is a great way to get yourself noticed, fast.

Especially in London, when people are commuting from a-b constantly – having an effective and striking poster design that attracts people’s attention can be the difference between no customers to a whole hoard of customers.

At DL Graphics, we’ve pulled together our top reasons why you should add posters to your print marketing campaign in London:

Poster design offers high visibility and versatility

Poster design is so versatile – you can play around with fonts, graphics, and imagery to create something that truly pops. Creating something truly striking, makes this form of advertising more visible to your target audience. Vivid imagery and large lettering offer up something truly unique and compelling to anyone who passes by.

Advertising shows a credible and powerful business

As with all forms of advertising, the intention is to ensure your company is credible and trustworthy. Large poster printing is a traditional and distinguished marketing style. People are more likely to trust your company if they see you on a poster in a public space. Posters have the power to spark all kinds of reactions and emotions – connecting your customers with your brand. So, make sure you create something that utilises this power to promote your company and your service.

Poster advertising is cost-effective and captivating

Posters are still one of the most cost-effective forms of advertising out there. Far cheaper than radio, bigger print marketing or television, and much simpler to produce with less steps to get your message out there far quicker than any other form of advertising too! And by playing around with the design, you can truly create something unique and memorable.

You can then choose to place them in a multitude of places to grab the most attention from your target audience. By choosing poster printing in London, you can ensure your poster is seen in train stations, on trains, in shopping centres, public toilets, and other public spaces – anywhere with heavy foot-traffic to get maximum reach is always good news for your brand and your business. The possibilities are endless!

Posters provide clear calls to action

Most posters ensure they have a call to action on them to entice the audience to take the next step in the marketing journey. It encourages the audience to get in contact and tells them exactly how to do it. You can simply use a phone number or email, provide an address to visit your business, or even direct customers to your social media pages to increase followers and make your campaign go viral.

Posters have the power to stay in one’s mind, so if they do not act immediately, they will come back to it at a later date.

DL Graphics

From concept to client, we at DL Graphics have it covered. Established in 1989, we have been trading and evolving for 32 years, specialising in creative & artwork, print & distribution, and interactive & online. So, if you’re in the market for some new posters, print marketing or are simply looking for inspiration, we would love to help! Call us on 02072423337 or email info@dl-graphics.com or use our contact form and we will get back to you within 24 hours.

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