Print marketing ideas for London’s business districts

London’s business districts are some of the most dynamic places in the UK, filled with a buzzing mix of corporate offices, independent businesses, start-ups, and world-leading academic institutions. Areas like Kings Cross, Russell Square and Finsbury attract huge footfall every day, making them prime locations for high-impact print marketing.

If you want your brand to stand out in these competitive neighbourhoods, here are some effective print marketing ideas, along with the benefits of working with a local print partner.

Eye-Catching Posters and Street-Level Advertising

Kings Cross is now a major transport hub and innovation hotspot, with thousands of commuters, students and office workers moving through the area each hour. Well-placed posters in shared buildings, cafés, co-working spaces and community boards can put your message right where people naturally pause.

Bold colours, simple messaging and clear calls to action work best in high-traffic environments.

Printed brochures for corporate offices

Russell Square is home to a mix of universities, professional services and global organisations. Printed brochures remain a powerful way to communicate more detailed information – ideal for:

  • Corporate client packs
  • Academic programme guides
  • Property and workspace brochures
  • Annual reports

A professionally printed brochure signals credibility and builds trust in an area where decision-makers and researchers expect high standards.

Branded stationery for independent businesses

Finsbury and the surrounding areas are full of independent cafés, boutique shops and creative studios. For these businesses, printed stationery is both functional and brand-building. Strong choices include:

  • Menu cards
  • Loyalty cards
  • Receipt holders
  • Brand postcards
  • Stickers and labels

Small touches create a consistent customer experience, helping independents stand out from larger competitors.

Event materials for workshops and conferences

Across Kings Cross, Russell Square and Finsbury, academic institutions and corporate venues run constant workshops, training days and industry conferences. Print materials bring something tangible to these events:

  • Name badges
  • Branded folders
  • Agenda sheets
  • Display boards
  • Table cards

High-quality print elevates the professionalism of your event and helps attendees feel valued.

Window graphics for maximum visibility

Many businesses in these districts rely on street-facing visibility. Window graphics, vinyl lettering and temporary promotional displays are ideal for:

  • Launches
  • Seasonal promotions
  • Recruitment drives
  • Pop-up activations
  • University open days

They’re impactful, customisable and cost-effective — ideal for fast-moving environments.

Direct mail campaigns for local outreach

With such a diverse mix of residents, office workers and students, targeted direct mail can be very effective. Whether you’re promoting a service in Kings Cross, a local offer in Russell Square or business-to-business outreach in Finsbury, print mail feels more personal than digital ads and is harder to ignore.

Why choose a local print partner?

Working with a local print service in or near these London districts offers several advantages:

Speed and Flexibility: Last-minute event? Urgent poster run? Local printers can respond faster than national providers.

Hands-On Support: You can discuss ideas in person, check proofs on site and fine-tune your designs with expert help.

Knowledge of the Area: Local printers understand footfall patterns, business types and local marketing opportunities — meaning better-targeted print campaigns.

Reduced Delivery Times and Costs: Shorter travel distances mean faster turnarounds and fewer delays.

Sustainable Thinking: Working locally cuts down on transport emissions and supports the city’s business ecosystem.

Whether you’re promoting a new service in Kings Cross, raising visibility in Russell Square, or standing out in Finsbury, thoughtful print marketing can help your message cut through the noise.

DL Graphics Creative offers high-quality, reliable and local print services designed to support businesses, organisations and creatives across London. If you’re ready to bring your ideas to life, we’re here to help.

What are you waiting for? Contact us today!

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How to plan a print marketing campaign in London

As with any large city London is an incredibly competitive marketplace and getting your messages to stand out is a real challenge. From local shops to cafes and live venues, print marketing remains one of the most trusted and visible strategies to get noticed.

Planning a print marketing campaign in London brings many challenges, as well as opportunities. You need to consider that you’re promoting to an extremely large and diverse audience, a huge number of advertising spaces and a fast moving business environment. So working with a reliable and local printing company and having a plan can make a real difference.

Successful print marketing campaigns need the right materials

Every type of printed literature can serve a variety of purposes.

If you’re running a local campaign then a flyer or leaflet can be both affordable and effective. They’re perfect to use as handouts, door to door mailings or as an addition in a wider direct mail campaign.

For local events or exhibitions, a well made roller banner, poster or banner can help you stand out in busy spaces.

Brochure a booklets are perfect when you need to communicate more detailed information. Perhaps you’re promoting a property for sale, a large product catalogue or technical services. They allow you the space to tell your brand story and leave a strong impression.

When planning your campaign you need to think about your audience and where they will most likely engage with your print.

Are they on the move?

Will they likely be in a specific location?

Those questions should heavily influence the print formats you choose, including paper weights and finishing options.

Ensure reliable print services by working with a local printer

Working a local printer in London can make a huge difference when it comes to meeting deadlines and ensuring a great service. Opportunities can suddenly appear so having a reliable print partner nearby who can be flexible enough to help will give peace of mind.

A local printer will understand the demands of print marketing in London. Tight deadlines, urgent requirements, last minute changes are all expected. Instead of having to experience increased shipping times or waiting days for a proof, you can simply drop in to check samples on the go.

Printers in London can often provide same day or next day print runs. They also not the geography of the area so they can efficiency plan deliveries regardless of whether that’s to a local business or directly to a venue.

Plan your print marketing distribution strategy

Even the very best print won’t make a big impact if it doesn’t reach the right audience at the right time. This is where a well organised and thought out distribution strategy comes in.

You need to know where your target audience spends their time. For example you might decide you want to target commuters on the tube, shoppers in busy retail areas or residents in a specific postcode. Each audience will need a different approach.

Timing also matters. If you’re marketing an upcoming event or seasonal promotion you need to be distributing in the days leading up to it. For ongoing campaigns you should consider a schedule for regular print drops and using evolving creative to keep your messaging fresh.

London can be unpredictable, the weather can change in a moment, heavy traffic can quickly form on blocked roads and peoples plans can change. Careful planning will keep everything running smoothly.

Looking for reliable local printer in Central London? DL Graphics offers expert print and design services, tailored to your needs. Get in touch today we’re just around the corner.

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London Printing Services – Why Choosing Local Matters

london printing

In a city as fast-paced and competitive as London, time, quality and trust matter. Whether you’re a small business, a creative agency, or an events team working to a tight deadline, your print partner can make or break your project.

That’s why choosing a local printer isn’t just convenient, it’s a smart business decision.

At DL Graphics, we’ve been delivering high-quality print solutions to London clients for years. Here’s why working with a local London printer makes a real difference.

Speed and Responsiveness

When you’re up against a tight deadline, waiting days for a national print provider to respond or for a courier to arrive isn’t an option. Local printers offer faster turnaround times and can often respond in real time.

Need to tweak artwork or change a quantity last minute? We’re right here. Being local means better communication, quicker approvals, and real flexibility.

Face-to-Face Service

Some things are just easier in person. Meeting face-to-face with your printer means you can talk through ideas, review proofs, check paper stock, and get expert advice on the spot.

At DL Graphics, we believe in building real relationships. Our clients appreciate the reassurance of being able to pop in, talk through options, and leave confident that their project is in good hands.

Save on Courier Costs and Reduce Your Carbon Footprint

Why pay for long-distance delivery when your printer is around the corner? Working with a local provider can cut transport costs, especially for large or frequent orders. And by keeping things local, you’re also reducing unnecessary emissions—a small but meaningful step toward a more sustainable business.

Easier to Create Bespoke Projects

When you’re working on something special—a custom-cut invitation, a short-run art book, or branded packaging with foil detail—it helps to collaborate with your printer directly.

Local printing makes it easier to prototype, test materials, and fine-tune the finish. At DL Graphics, we regularly partner with creatives, marketers and designers to bring bold, bespoke print ideas to life—with the hands-on care they deserve.

Why It Matters

In an age of next-day online print, local might not seem the obvious choice. But the truth is, local gives you more control, better communication, and greater peace of mind—without sacrificing quality or cost. When your reputation is on the line, that difference matters.

Looking for reliable, creative print in London? DL Graphics offers expert print and design services, tailored to your needs and powered by local know-how. Get in touch today we’re just around the corner. Send us a message or email one of our branches here.

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The impact of great signage on foot traffic in central London

london signage

In the bustling streets of central London, businesses face the challenge of standing out amidst a sea of competitors. One of the most effective tools to capture attention and increase foot traffic is well-designed signage. Serving as a silent ambassador, good signage not only draws potential customers but also enhances their overall experience.

First Impressions Matter

A well-crafted sign is often the first interaction a passerby has with a business. An attractive and clear sign can create a positive initial impression, inviting potential customers to explore further. Conversely, poor or unattractive signage can deter interest, causing potential patrons to walk past without a second glance.

Establishing Brand Identity

Effective signage plays a pivotal role in establishing and reinforcing a business’s brand identity. By incorporating specific colours, fonts, and logos, signage reflects the personality and values of the business, creating a cohesive and recognisable brand image. This consistency helps customers remember and recognise the business in the future.

Driving Foot Traffic

Strategically placed, eye-catching signs can significantly boost foot traffic. In central London, where competition is fierce, a distinctive sign can attract the attention of passersby, drawing them into the establishment. Highlighting promotions, new products, or special events through signage can entice customers to enter and explore further.

Enhancing Customer Experience

Beyond attracting customers, good signage enhances their experience once inside. Clear, informative signs assist in navigation, helping customers find what they are looking for and make informed decisions. In larger spaces, such as shopping malls or multi-level stores, effective wayfinding signage reduces confusion and frustration, contributing to a positive overall experience.

Communicating Information

Signage serves as a direct communication tool, conveying essential information such as store hours, policies, safety guidelines, or ongoing promotions. Well-informed customers are more likely to make purchases and feel satisfied with their experience, fostering loyalty and repeat business.

Building Trust and Credibility

High-quality, professional signage signals to customers that a business is reputable and committed to providing a positive experience. This investment in quality can build trust and credibility, which is especially crucial for new businesses aiming to establish themselves in a competitive market like central London.

Cost Effective Marketing

Compared to other forms of advertising, signage offers a cost-effective marketing solution. Once installed, a sign provides continuous exposure without recurring costs, making it an excellent long-term investment. For businesses targeting local customers, well-placed signage serves as invaluable local advertising, reaching a broad audience effortlessly.

Effective Signage with DL Graphics

In the vibrant and competitive environment of central London, effective signage is indispensable for business success. From creating positive first impressions to enhancing customer experience and building brand identity, good signage plays a multifaceted role in driving foot traffic and fostering business growth. Investing in quality signage is not just about aesthetics; it’s a strategic move that can significantly impact a business’s bottom line.

That’s where DL Graphics can help! From concept to client, we at DL Graphics have impactful signage covered. Established in 1989, we have been trading and evolving for 32 years, specialising in creative & artwork, print & distribution, and interactive & online. So, if you’re in the market to improve your signage in central London, or are simply looking for inspiration, give us a call on 02072423337, email info@dl-graphics.com or use our contact form and we will get back to you within 24 hours.

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Why choose perfect bound brochures and booklets?

Perfect bound brochures

When it comes to choosing binding, perfect bound brochures are a popular choice for many businesses. They provide a much more professional, high-end look than their counterparts.

Depending on the size, brochures and booklets are often bound with a saddle-stitch or wiro bound owing to the size and content. However, there are many good reasons why businesses might lean towards perfect bound brochures or booklets between 40-700 pages long.

Let’s take a look:

Perfect binding – what is it?

To first understand the pros of perfect bound brochures, we must understand the term perfect binding. In short, all the pages in the document are stacked together, and a strong glue is applied to the edge before covering with the sleeve or cover. The pages, glue and cover are bonded together along the spine to create one perfect book or booklet.  And the pages along the three open sides are trimmed to form a perfectly shaped publication.

The strength and smooth finish of a perfect bound brochure makes it still the most popular and prestigious form of printing. Because of its strong nature, it is more commonly used on larger, thicker magazines, catalogues, brochures and books.

What are the advantages of using perfect binding?

There are a number of advantages to perfect bound brochures.

  • First and foremost, it looks professional. Perfect bound brochures, books and documents have a smooth clean finish which truly catches the eye of the beholder.
  • The perfect bound spine makes for easier stacking and standing than saddle-stitch and wiro-bound documents, allowing them to sit neatly on top of each other, or stand side-by-side; making for a superior and more presentable display of the publication.
  • You can print on the spine, so the title of the publication is visible when the document is stacked or shelved; making it easier to find.
  • Its more cost-effect than you think! Simply contact DL Graphics for a quotation on any of your print requirements, and we’ll be happy to work with you on a price than meets your requirements.

How to decide what type of finish to have for your publication

With perfect bound brochures, the choice really is yours. At DL Graphics, we have invested heavily in the latest technology and equipment, enabling us to offer a wide variety of the latest finishing techniques. The overall presentation of your collateral can be greatly enhanced with the wide variety of options available. We’re happy to help and advise on the best option for your particular project.

The sizes that suits perfect binding the most

Any document between 40 and 700 pages is best suited for perfect binding, including magazines, catalogues, brochures, reports, manuals and books. You can choose saddle-stitch for the smaller size documents and wiro-bound for the larger size. However, perfect bound brochures are the perfect option for any document between these sizes.

DL Graphics – who are we and how can we help?

DL Graphics are a printing company in London. From concept to client, we at DL Graphics have it covered. Established in 1989, we have been trading and evolving for 32 years, specialising in creative & artwork, print & distribution, and interactive & online. So, if you’re in the market for some perfect bound brochures in London, print marketing or are simply looking for inspiration, our online print shop is the place for you! Call us on 02072423337 or email info@dl-graphics.com or use our contact form and we will get back to you within 24 hours.

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New online print shop for central London

Printed promotional materials

Promotional printing plays a massive role in businesses marketing and advertising campaigns. Even in this digital age, the role and influence of print marketing should not be under-estimated. Most businesses spend both time and money on their marketing campaigns and materials and there are many advertising vehicles available with many businesses utilising the modern, digital options. There is, however, still demand for, and value in, more ‘traditional’ marketing tools. For instance, promotional printing, with many printed marketing materials being hugely effective in boosting both your business and promoting your brand name and image.

What is Print Marketing?

The term print marketing refers to any physically printed media used to advertise a business through reaching its’ target audience. There are many established and recognised forms of print marketing. For example flyers, posters, leaflets, brochures, catalogues and more. These marketing materials have proven effective over decades and continue to be so. Even in the face of the new digital technologies and advertising platforms.

Here are some of the printed materials available at a typical print shop in London:

Brochures and Flyers are a quick and easy marketing tool

The long-standing and established marketing tools of printed flyers and brochures continue to have a positive impact as advertising vehicles. Even against today’s more modern marketing vehicles of social media and online technology. Printed flyers and brochures always generate a good return if promoting an event or special deal. Or just simply in boosting your brand awareness. Flyers are a great marketing tool for relaying minimal information and detail. Whilst printed brochures are better vehicles for relaying greater content about your business, products, and services to potential customers.

Use posters for large scale eye catching advertising

Displaying a poster with a bold design and image will draw immediate attention from passers-by. Everyone who sees your poster is a potential client or customer! Printed posters are effective marketing vehicles as they can be placed in many different locations. Such as your business premises or displayed to a wider audience through poster boards or advertising hoardings.

Every business should have business cards

The very first item of marketing your potential customer or client will receive from you is often your printed business card. So now imagine how important it is that it makes a good impression! It also acts as a reminder of your meeting and your business and can often be the prompt for the customer to follow up your initial meeting. Always carry business cards with you – you never know, either professionally or socially, when there will be an opportunity to meet people and introduce yourself!

Envelopes and Letterheads create a professional brand appearance

Printed personalized business stationery, such as letterheads and envelopes, look professional and project an image of credibility and quality – people who receive the letters will associate those qualities with the services or products that you provide them with.

Aside from the actual printed marketing products, here are some reasons you should be considering cheap printing services from an online print shop in Central London:

Printed promotional materials complement an online strategy

You can use printed promotional materials alongside any digital marketing tools your company utilizes to run the most effective marketing or advertising campaigns. A big advantage of the print marketing is that it remains with the consumer as a regular and permanent reminder of your company and product or service. Any advertising campaign your business runs should make use of all available marketing outlets – and promotional printing can be highly effective alongside digital advertising as it can reach a different demographic.

Layer your approach for additional brand recognition

Promotional printing has a proven success in establishing and reinforcing brand recognition. As brand recognition and awareness is probably the most important aspect of marketing and advertising, then it is easy to see why your business should be including promotional printing in any marketing campaign you conduct – speak to your local print shop in London to get the best advice and guidance on promotional printing for your business.

DL GRAPHICS

From concept to client, we at DL Graphics have it covered. Established in 1989, we have been trading and evolving for 32 years, specialising in creative & artwork, print & distribution, and interactive & online. So, if you’re in the market for some new posters, print marketing or are simply looking for inspiration, we would love to help! Call us on 02072423337 or email info@dl-graphics.com or use our contact form and we will get back to you within 24 hours.

 

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Outdoor Print Advertising Has a Big Impact on Little Budget

Banner Advertising

Whilst business in general continues to embrace the modern advertising avenues of the internet and social media platforms to promote their company, products and services, the more astute companies are still recognizing the value of more traditional marketing methods – amongst the most effective of these advertising options is print marketing.

Promotional printing continues to have a positive and influential effect on business and is a great option for smaller businesses who may be working on a limited marketing budget – this form of low-cost advertising can produce a healthy return for a small advertising budget.

Here are some forms of outdoor print advertising you should consider for your company marketing:

Banners are versatile and cost effective

Banner printing has always been an effective form of marketing your business. Custom printed banners are great vehicles for highlighting specific events or deals – they are economical to design and print, can be placed outside your business premises or at strategic vantage points to target your potential customers, and can be produced on a range of materials suitable to withstand all the many weather elements this country throws at them!

Banners are easy to put in place and remove when necessary, making them ideal for all-year-round marketing or for shorter, limited periods when required.

Using pavement signs targets passing footfall

Another highly-effective form of promotional printing and marketing is pavement signs – again, easy and cost effective to produce, these signs can be placed directly outside of your business attracting the attention of all the passing footfall.

Pavement signs are ideal for showcasing special offers or new products and, as both sides of the advertising boards can be used, will garner passers-by attention from both directions, allowing you to market your business to a larger number of people.

Posters are ideal for short term promotional use

Perhaps the most commonly-used form of promotional printing, outdoor posters are cheap, easy to produce and extremely versatile. You can keep your poster design simple or, as it can be viewed at close quarters and at a person’s leisure, have it as detailed as you want!

Outdoor posters can be printed in any size and be displayed in a plethora of different forms. The only drawback, perhaps, of this form of print marketing is that the posters are largely printed on paper and are, therefore, not as durable as other print marketing options. This may not make them practical for a sustained marketing campaign, but makes them ideal for short, direct advertising of sales, promotions, and special offers!

Flags are a great way to promote your brand and logo

Promotional printing vehicles such as flags are great for reinforcing your brand in the publics’ mind – printed flags are made from sturdy weather-proof materials so are ideal for promoting your business for long periods. It is best to keep your flag design simple as they are designed to be seen from distance, so making any text as short as possible will help – but flag printing is ideal for displaying your company logo and brand colours!

For ease of use and something unexpected, consider stickers

Another, sometimes overlooked and underestimated, form of print marketing is promotional stickers. They are easy to produce and a flexible and versatile form of promotional printing in that they can be placed just about anywhere – lamp posts, pavements, windows and, in many cases, as printed decals on cars and other vehicles! They are easy to affix and just as easy to remove, so can be moved from place to place and regularly replace and swapped.

Consider your marketing locations carefully

Whichever form, or forms, of promotional printing your business opts for, the main consideration for the best return is placement – ensure you choose the best and most appropriate locations for your print marketing campaign.

DL Graphics

From concept to client, we at DL Graphics have it covered. Established in 1989, we have been trading and evolving for 32 years, specialising in creative & artwork, print & distribution, and interactive & online. So, if you’re in the market for some new posters, print marketing or are simply looking for inspiration, we would love to help! Call us on 02072423337 or email info@dl-graphics.com or use our contact form and we will get back to you within 24 hours.

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Why add posters to your print marketing campaign in london

poster marketing

When it comes to choosing the right tools for your marketing campaign, there are many different mediums to choose from. But one of the most effective, tried-and-tested, and economical forms of marketing is still large poster printing. Whether you’re an established business or a start-up company, large poster printing is a great way to get yourself noticed, fast.

Especially in London, when people are commuting from a-b constantly – having an effective and striking poster design that attracts people’s attention can be the difference between no customers to a whole hoard of customers.

At DL Graphics, we’ve pulled together our top reasons why you should add posters to your print marketing campaign in London:

Poster design offers high visibility and versatility

Poster design is so versatile – you can play around with fonts, graphics, and imagery to create something that truly pops. Creating something truly striking, makes this form of advertising more visible to your target audience. Vivid imagery and large lettering offer up something truly unique and compelling to anyone who passes by.

Advertising shows a credible and powerful business

As with all forms of advertising, the intention is to ensure your company is credible and trustworthy. Large poster printing is a traditional and distinguished marketing style. People are more likely to trust your company if they see you on a poster in a public space. Posters have the power to spark all kinds of reactions and emotions – connecting your customers with your brand. So, make sure you create something that utilises this power to promote your company and your service.

Poster advertising is cost-effective and captivating

Posters are still one of the most cost-effective forms of advertising out there. Far cheaper than radio, bigger print marketing or television, and much simpler to produce with less steps to get your message out there far quicker than any other form of advertising too! And by playing around with the design, you can truly create something unique and memorable.

You can then choose to place them in a multitude of places to grab the most attention from your target audience. By choosing poster printing in London, you can ensure your poster is seen in train stations, on trains, in shopping centres, public toilets, and other public spaces – anywhere with heavy foot-traffic to get maximum reach is always good news for your brand and your business. The possibilities are endless!

Posters provide clear calls to action

Most posters ensure they have a call to action on them to entice the audience to take the next step in the marketing journey. It encourages the audience to get in contact and tells them exactly how to do it. You can simply use a phone number or email, provide an address to visit your business, or even direct customers to your social media pages to increase followers and make your campaign go viral.

Posters have the power to stay in one’s mind, so if they do not act immediately, they will come back to it at a later date.

DL Graphics

From concept to client, we at DL Graphics have it covered. Established in 1989, we have been trading and evolving for 32 years, specialising in creative & artwork, print & distribution, and interactive & online. So, if you’re in the market for some new posters, print marketing or are simply looking for inspiration, we would love to help! Call us on 02072423337 or email info@dl-graphics.com or use our contact form and we will get back to you within 24 hours.

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