Print Essentials For Small Businesses
For any business, establishing a visual representation of your brand is vitally important in promoting your company to as many potential customers and business partners as possible.
Printed materials offer tangible, physical items that customers can feel and touch, and quality printed materials have a much longer shelf-life offering repeated reference and brand reinforcement.
Whilst there is a financial overhead in any form of advertising, printed materials are an affordable option for even small businesses. Here are some printed items that all small businesses should be considering and utilising:
Business Cards
A long-standing and well-established standard of print marketing, business cards are essential for any business large or small! A well-designed and professionally printed business card will help to make that all-important first impression with customers and will be the main item they take away from any meeting or conversation they have had with you – they will always be the reminder and prompt for them to contact you for future business discussion. Your printed business card should display all your important contact details and your corporate branding.
Letterheads
Branded business stationery helps provide a professional and quality business image – printed custom letterheads are used for all your business letters, invoices and such, and provides a consistent professional image to all recipients of your business correspondence. Your letterheads should display your company name, address, contact details, and any corporate branding items such as logo or strapline – customised letterheads will add professional credibility to your business correspondence.
Envelopes
Customised envelopes are perhaps not as important but add a nice professional touch and can be eye-catching amongst a melee of other mail that businesses receive every day.
Complement Slips
Again, perhaps not a business stationery essential, but a useful tool nonetheless if your print budget allows – printed, branded complement slips containing a hand-written message shows that you take your customers seriously and value their business – the personal touch that demonstrates can be a powerful influence on a customer in an otherwise often impersonal working environment!
Flyers / Leaflets
Perhaps the most utilised item of printed materials for businesses – printed flyers, leaflets and brochures have been a long-time highly effective form of advertising. Printed flyers are versatile, being available in many different shapes, forms, and sizes, and are easy to distribute making them a highly effective method of getting your message to your potential customers and clients in any marketing or advertising initiative you run.
Printed banners
Branded banners are incredibly effective in attracting attention and displaying your company brand and its’ products – versatile and available in various formats and size, printed banners can be deployed in many different locations and environments, both indoors and outdoors, making them ideal and hugely effective and influential in any marketing campaign.
