The Advantages Of T- Shirt Printing
There are many vehicles and tools businesses use for their ever-demanding marketing and advertising strategies – one of the more popular trends has been the increase in the number of companies opting to employ printed T-shirts for their advertising campaigns and events.
The rise in more ‘casual’ clothing items being worn for different environments – including the once ‘more-formal’ office workplaces – has presented an opportunity for businesses to advertise their brand name and corporate logo by way of emblazoning their images on these high-quality printed garments. Here are some advantages of T-shirt printing for you to consider:
Cost-Effective
One of the main considerations when undertaking any business task is the cost of production against returns for your product or service – and in marketing and advertising terms, T-shirt printing is extremely cost-effective! It is both a fast and cheap process and therefore a popular business-promotion vehicle. Measured against other low-cost marketing methods – printed flyers and brochures, posters and placed advertisements – printed customised T-shirts prove more cost-effective as well as being easier and quicker to produce.
Customised Design
Among the many benefits of T-shirt printing is the option for original and unique design – you can customise your T-shirt design to display any image or text you want. There are no restrictions or strict guidelines to which your design needs to adhere – you can incorporate any graphics and wording that you need to best represent your brand and the message you want to portray. Your design can be tailored exclusively around your company providing a unique and powerful message promoting your business highlighting your brand name, slogan and logo.
Versatile
T-shirt printing is both flexible and versatile – it provides a completely blank canvas for you to populate with any design of your choice. Whether you devise your own design or third-party out to a professional designer, it is an opportunity to create an innovative and attractive image that will be unique and distinct.
Printing Techniques
There are different options for the actual printing of the T-shirts – various printing techniques lend themselves to different requirements. For example, if you have a large business and want to produce T-shirts in bulk and large numbers, then screen printing is probably your preferred printing method. Smaller print volumes may be better served in using the DTG printing option – it is merely a case of choosing which printing method best suits your needs and budget to produce the most cost-effective process for your business. Whichever print option you choose, you will not compromise the quality of the end product as they both produce high-end, professional images.
Advertising
One of the great advantages of T-shirt printing from an advertising aspect is the number of people you can reach in different locations and environments – they are effectively mobile adverts! Every time someone wears one of your customised T-shirts they are advertising your brand and corporate image wherever they go and to all the people in those locations. People receiving printed brochures or flyers and such at an event may well dispose of them immediately after the event closes, but if people are gifted promotional T-shirts they will wear them on many occasions after the event in many different locations – they are a mobile ‘living’ advert for your business! People receiving customised T-shirts will also likely place a much higher value on the item than any other printed marketing literature – you will be providing them with a practical item useful to them that they may use several times over – and every time they wear the shirt they will effortlessly be marketing your brand to all who see them!
Quality
Printing your custom design on high-quality T-shirts is quick and easy – high-end images can be reproduced on quality fabrics creating a garment that people love to wear repeatedly. The images are created and printed in high-resolution that transforms a plain T-shirt into an attractive marketing vehicle for your business.
Speed Of Production
Digital printing makes the production of the finished printed T-shirt convenient and speedy – unlike other printed marketing materials where you can be waiting for days or even weeks for print runs to be created and processed, there is no delay in the manufacture of the shirts.
Durability
Compared to other marketing materials, printed T-shirts are longer-lasting and more durable – they can be worn repeatedly over lengthy timeframes and create a valuable impact on each occasion they are seen. Printed T-shirts are popular and accepted by any gender or age group and can be worn on any casual or even formal occasion. They will repeatedly act as walking billboards promoting your product, service and brand without any further financial overhead other than the original design and print!
Brand Reinforcement
This constant repetitious display of your brand image and name will help reinforce your corporate brand and help build familiarity, and therefore comfort and trust, within the audience exposed to the images on a regular basis.
T-shirt printing can be a powerful marketing vehicle for your business – easily manufactured, affordable and cost-effective, and a proven influence on brand reinforcement and for generating business, it is an option your company should be considering including in your overall corporate marketing and advertising strategy and campaigns. Printed T-shirts with a great design and produced on high-quality fabrics will add value both to your business and your consumers.
