The Ultimate Guide To Letterhead Printing
One of the most impressive business tools is professionally designed and printed branded stationery – it looks professional, smart, and will always have an impact when delivered to your clients, customers and suppliers! It is often the first aspect of your business that a potential client or customer will see, so it is vital that it makes the right impression and conveys your business in a positive light.
One of the most impressive business stationery items is the printed letterhead – your corporate branded letterhead will contain important information of your business and exhibit your corporate logo and colours – effectively advertising your corporate image and brand! Here are some aspects of professional letterhead printing for you to consider:
Relevance
Some may question whether letterhead printing – or indeed printed materials in general – still hold any relevance in the modern business world. The progress in digital and online communication and marketing materials may have overtaken the older, more ‘traditional’ methods and tools, but there is still a prominent and important role for printed letterheads and such.
There are many business instances in which printed, physical materials are a legal requirement, and you should not underestimate the impact of professional, high quality business stationery can have on clients and business partners. Whilst everybody makes use of the digital communication methods, some of it can be quite ‘hurried’, impersonal, and transient – an image on a screen that informs and then is discarded whilst you move on to the next one – items often get ‘overlooked’ in the sheer volume of messages and communications you receive daily in your business!
A high-quality, professionally printed document on a personalised letterhead looks professional, demands attention and will be physically stored to refer to again and again.
Letterhead Design
Your letterhead design is important, so ensure that you carefully consider the design and layout. Your letterhead will likely be used on all your business stationery such as letters, invoices, and business cards along with all your marketing materials – printed flyers, banners, posters and will also be displayed on your corporate website and social media platforms!
There are certain elements that all letterhead designs should contain – your company name, any brand logo or image you use in your marketing materials, all contact details such as corporate address, telephone numbers, email and website addresses, and links to any social media platforms on which your business may be present. In some cases, there may be a legal requirement to display your company registration details, company number and such.
Keep It Simple
It is important to keep your letterhead design simple – there may be a lot of information to be displayed so consider the size of the lettering and images, and how it would best look on your letterhead sheet – ensure all the important information is included but keep it legible by not ’overcrowding’ the content. Choose a font that’s easy to read and, whilst you should include any colours that are synonymous with your brand where practical, don’t allow the content to be too ‘garish’.
Quality Materials
Letterheads can be printed either single or double-sided and it is best to print on an uncoated paper – that ensures that the letterhead can be over-printed for use in your office or elsewhere. The most common-sized letterheads are A4 and A5 – consider the size and format of your corporate envelopes and choose accordingly. Your letterhead will always look better printed on quality materials – choose a high-level brand of paper for your corporate printing and choose an experienced print company to produce your stationery.
Personalised Letterhead
Adding a watermark to your printed letterheads gives it that personalised and superior quality and appearance – it can make your company instantly recognisable and different from any competitors.
The faint image displaying your company logo in the background of your letterheads is a subtle method to reinforce your brand without taking up valuable content space from the page, whilst also presenting a professional and quality image of your business.
Printed letterheads will always make a positive impression on everyone who receives business materials from your company – accompanied with a personalised compliment slip, it makes the communication more professional and, importantly, more personal, and it tells your client or customer that you consider their business important!
