The Advantages Of Flyer Printing

The business world is awash with different options and avenues to advertise your company products and market your services – especially in this digital age of online advertising and the many social media platforms of which to take advantage to boost your corporate brand and presence. Despite the digital options, many of the more ‘traditional’ marketing and advertising tools are still massively effective though – including leaflet and flyer printing! Here are some aspects and advantages of flyer printing for you to consider:

Trust

Whilst digital marketing offers excellent advertising opportunities, what it lacks is a ‘physical’ presence – people handed, or receiving, a professionally printed, smart-looking flyer or leaflet will always look at the content! Flyer printing produces something physical and tactile that people will handle and remember – they may see an online advert, but the image is easily deleted or ignored amongst the bombardment of marketing materials thrown at people every day on these digital platforms, but a physical leaflet or flyer is something people will read and in many cases retain, so being a regular reminder of the product, service or message you want them to have! People are comfortable with flyers and trust the information they contain so serve to create a ‘relationship’ with a customer, as well as effectively advertising your business!

Easy To Produce and Cost Effective

Flyers can be produced quickly and cheaply through an established print company – they cost a fraction of other advertising mediums such as online advertisements, and there is little financial risk attached to a flyer print run! You can easily design your business flyer on your own computer and even perhaps produce it on your home printer – but if you want your flyer to look professional, high end and to project your business in a positive light, then use an established print company to bring your design to printed life.

Readability

Ensure that your flyer design uses the available space effectively – trying to cram too much information on to a flyer or leaflet will make it difficult to read and won’t retain people’s attention. Ensure that your main message is clear and distinct, that your contact details (phone numbers, website, and social media platform addresses) are clearly visible and remember to make your ‘call to action’ prominent and bold! Use recognisable fonts and ensure the spacing makes it an easy read.

Marketing Advantage

The aspect of physically distributing printed flyers direct to people allows you to gauge any immediate reaction or response to your message and offers the opportunity to be directly interactive with prospective customer and clients, so you receive instant feedback allowing you to better hone any future marketing campaign.

Brand Reinforcement

Printed flyers allow you to introduce, or reinforce, your brand to prospective customers in a positive light – well-designed flyers highlighting your corporate name, logo, and colours can introduce your brand and engage with people whilst relaying your promotional message for your product or service. The physical leaflet or flyer displaying your corporate images will act as an ongoing advertisement to the individual for as long as they retain the flyer.

Key Message

Ensure that your main, or key, message is prominent and visible – the lack of space on a flyer is actually an advantage if it is well-designed – there is less room for over-complicated text and confusion and your message will stand-out and be more memorable! They are ideal marketing tools at business conferences and exhibitions as well as interactive high street or retail promotions.

Wide Reaching Impact

As with all marketing campaigns, research and decide upon your target market and distribute your flyers in the appropriate places and events – but the low-cost of production of printed flyers also allows you to ‘step outside’ of the specific marketplace and reach more general populace to further spread your corporate brand name and image. Including special offers opportunities on your flyers can encourage a whole new tranche of potential customers to further explore your business and its products and services.

DL Graphics – Why choose us

DL Graphics are a printing company in London. From concept to client, we at DL Graphics have it covered. Established in 1989, we have been trading and evolving for 32 years, specialising in creative & artwork, print & distribution, and interactive & online. So, if you’re in the market for some branded business stationery, from business cards, complimentary slips, envelopes and letterhead printing in London, or are simply looking for inspiration, our online print shop central London is the place for you! Call us on  020 7242 3337 or email info@dl-graphics.com or use our contact form and we will get back to you within 24 hours.

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Catch Their Eye: The Art Of Crafting Compelling Flyers For Maximum Impact

Amongst the many marketing materials used by businesses today, even in this digital age of advertising opportunities, the printed flyer is still a very effective tool for reinforcing your corporate brand identity and bringing your products and services to market. Well-designed, compelling flyers provide, unlike the transient nature of digital advertising, a physical, tactile marketing medium that people can engage with and take away for future reference. Here are some aspects of advertising flyer design for you to consider:

Initial attraction

The first thing you want your flyer to achieve is initiating an interest in its message – this initial attention-grabbing is essential! The headline of your flyer is the first thing people will notice, so it needs to stand out and have an initial impact to pique the interest of those who receive it. Compose your flyer headline so that people are engaged and want to read-on – perhaps pose a simple question such as “Do you want to save money?” or “Free sample”, or simply offer a sale or a limited-time bargain – just something that people are likely to react to, and on which they want further information.  

Visual Hierarchy

An effective flyer’s visual design should draw-in potential customers by a definitive ‘visual hierarchy’ – the headline should grab the initial attention so will be at the top of the flyer in large, bold format, followed by smaller text containing more detail about the event or offer the flyers are advertising. Ensure the key elements of your message, your logo and brand name and such, are large enough to be prominent and stand out.

Balance

Your flyer should contain enough information to grab the interest of potential customers, but it is not feasible to include ALL the information on a small sheet – you do not want to ‘overcrowd’ your flyer content as readers will quickly lose interest in something that is ‘too busy’ and difficult to read! Ensure that your flyer is ‘visually balanced’ with images and text – maintain space between the different elements and make it an ‘easy read’ by not overcrowding the space. Make use of ‘white space’ and ensure your flyer contains only the essential information – enough to tempt the reader into further action and investigation.

Typography

Choosing the best fonts for your flyers is important – different fonts present different looks and feel, ultimately leading to different results from those who receive them! Choose the best font to highlight your company name and brand and ensure the text is easy to read – whilst some fonts may look a little more ’grand’ or sophisticated, they are not always easy to read and you will quickly lose the attention of the reader, and therefore the impact of, and interest in, your flyers’ message!

Message

Focus on one message for your flyers – the less information your flyer is trying to convey, the easier it will be to get across!

Initiate Action

Include a ‘call to action’ in your information- whether to attend the advertised event, contact your business via social media or online, or visit your corporate premises – ensure there is a clear directive on what your potential customer should do next to build upon the initial interest generated by your flyer’s message.

Sizes

Printed flyers can be produced in many sizes and formats – half-sheet flyers are the most common as they are big enough to convey your initial message and are cost-effective in production. Standard size is slightly larger and allows more space to include perhaps larger imagery (company logo), whilst opting for a larger format flyer that can be folded over would be a good choice for items such as restaurant or take-away menus and such – decide which format best suits your business and will be the most relevant to communicate your message to your targeted audience.

Well-designed printed flyers can be great marketing tools to promote your business and boost your brand identity and corporate image and presence.

DL Graphics

DL Graphics are a printing company in London. From concept to client, we at DL Graphics have it covered. Established in 1989, we have been trading and evolving for 32 years, specialising in creative & artwork, print & distribution, and interactive & online. So, if you’re in the market for some branded business stationery, from business cards, complimentary slips, envelopes and letterhead printing in London, or are simply looking for inspiration, our online print shop central London is the place for you! Call us on  020 7242 3337 or email info@dl-graphics.com or use our contact form and we will get back to you within 24 hours.

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